The Legacy of Lacoste: A Brand, A Movement Since its inception, Lacoste remains synonymous with a unique blend of sport and luxury. Established in 1933 by tennis legend René Lacoste, the brand revolutionized the sportswear industry with the invention of the first polo shirt, the L.12.12. Lacoste’s influence extends far beyond the tennis court—it became … Continue reading Lacoste’s Timeless Influence on Sport and New Automotive