Hero MotoCorp has invested $120 million in the expansion of its premium models and electric motorcycles.<\/li>\n<\/ul>\nHero MotoCorp<\/h2>\n
Niranjan Gupta, the CEO of Hero MotoCorp, recently shared insights with AutoCar India. “The premium motorcycle market is expanding quickly, and customers now show readiness to explore different brands,”<\/em> Gupta said. With this evolving trend, Hero is all set to diversify its product line, aiming for a stronger foothold in the premium segment.<\/p>\nThe company’s recent launches like the Karizma XMR and their strategic partnership with Harley-Davidson, resulting in the X440, attest to this commitment. But they aren\u2019t stopping here. Hero is currently in the process of developing four more models.<\/p>\n
Premium Motorcycle Segment<\/h2>\n
Two of these will be derivatives of the Harley X440. The other two? They’ll anchor Hero\u2019s “core premium” segment. Outside of these newcomers and the aforementioned launches, Hero’s premium lineup also boasts of the XPulse 200 series. The XPulse 200 4V brilliantly encapsulates the spirit of adventure, while the XPulse 200T embraces the road with its retro appeal.<\/p>\n