Here are the key points about Fang Cheng Bao and its first model, the Leopard 5:
- Fang Cheng Bao is a new sub-brand under BYD, and it was officially unveiled on June 9.
- The first model of Fang Cheng Bao is called the Leopard 5 (“豹5” in Chinese).
- The model is said to be a hardcore SUV with off-road capabilities.
- This model was supposed to arrive in June, but it looks like it is delayed until August.
- Spy photos of the model revealed the number “2316” on its body, with each digit indicating certain features: dual motors, triple locks, a new platform, and a planned June release. However, later images showed the number changed to “2318,” suggesting the release date was postponed.
- Pricing information for the Leopard 5 has not been provided officially, but it is rumoured to be aimed at the 400,000 yuan ($55,800) to 600,000 yuan market.
- Fang Cheng Bao unveiled its logo on July 14, which resembles a horizontally placed arrow.
Details
Based on the “Coming Soon” poster, it appears the launch of the Leopard 5 is imminent and not far away from being introduced to the market. However, the exact launch date remains uncertain due to the previous postponement. As per the provided information, BYD is actively promoting the new brand and generating excitement for its upcoming model.
The logo of Fang Cheng Bao is an arrow placed horizontally, and they have been sharing teaser images and posters on Weibo to generate excitement and anticipation for the upcoming launch.
Pros of Fang Cheng Bao’s Leopard 5:
- Off-Road Capabilities: The Leopard 5 being described as a hardcore SUV with off-road capabilities could appeal to adventure enthusiasts and customers looking for a rugged and versatile vehicle.
- Dual Motors: Dual motors can provide better acceleration, performance, and improved traction, especially in all-wheel-drive configurations.
- Triple Locks: Triple locks likely refer to a sophisticated locking system that enhances the vehicle’s off-road abilities by improving traction and stability.
- New Platform: Being built on a new platform can lead to advancements in technology, design, and safety features, potentially providing a better overall driving experience.
- Branding and Excitement: Fang Cheng Bao has generated excitement with its teaser images, posters, and branding, which can attract attention and interest in the new sub-brand.
Cons:
- Delayed Release: The model’s launch being pushed back from the initially planned date (June) to August could lead to disappointment or frustration among potential customers who were eagerly awaiting its arrival.
- Limited Information: With only teaser images and posters released so far, the lack of detailed information on specifications, features, and pricing might make it challenging for potential buyers to make informed decisions.
- Competitive Market: The Chinese electric vehicle market is highly competitive, and Fang Cheng Bao’s Leopard 5 will face tough competition from well-established brands and other newcomers, potentially affecting its market success.
- Unproven Reputation: As a new sub-brand, Fang Cheng Bao lacks an established track record or reputation, making it challenging to gain the trust of consumers who may prefer established and well-known brands.
- Pricing Uncertainty: The lack of official pricing information leaves potential buyers uncertain about the affordability and value proposition of the Leopard 5 compared to other existing models in the market.
Conclusion
Fang Cheng Bao, a sub-brand of BYD, is gearing up to launch its first model, the Leopard 5. This model is expected to be a hardcore SUV with off-road capabilities. The release was initially planned for June but has been pushed back to August. The car will likely feature dual motors, and triple locks, and be built on a new platform. The pricing information has not been officially disclosed, but it is rumoured to target the 400,000 to 600,000 yuan market segment.
Fang Cheng Bao has been teasing the public with images and posters on Weibo, generating anticipation for the upcoming launch. The logo of the brand is a horizontal arrow. With the poster stating “Coming Soon,” it indicates that the model’s launch is imminent. Fans and potential customers can look forward to more details and updates as the launch date approaches.
