The news provided covers a major international expansion for Hero MotoCorp and a landmark celebration for Ducati:
Hero MotoCorp UK Entry
- Timeline: 2021-Hero-Xtreme-160RHero MotoCorp is planning a “bold global expansion roadmap” to enter the UK, along with Germany, France, and Spain, in the second quarter of the Financial Year 2025-26 (Q2 FY26).
- Strategy: The expansion will be led by its electric sub-brand, Vida, with the Vida Z electric scooter being the first product launched in the UK and Europe.
- Other Products: Following the electric scooter debut, the company intends to introduce high-end Internal Combustion Engine (ICE) vehicles, such as premium motorcycles like the Xtreme 250R, Karizma XMR, and XPulse 210/421.
- Context: This move is part of Hero’s long-term plan to grow globally in the electric mobility sector and leverage its R&D presence, which includes a technology center in Germany and an existing distribution partnership with MotoGB UK.
World Ducati Week 2026
- The Event: World Ducati Week (WDW) 2026 will be the 13th edition of the biennial event and is specifically dedicated to celebrating the brand’s 100th anniversary.
- Dates and Location: The “biggest party yet” will take place from Friday, July 3rd, to Sunday, July 5th, 2026, at the Misano World Circuit Marco Simoncelli in Italy.
- Centenary Highlight: Saturday, July 4th, 2026, holds special significance as it marks the exact date of Ducati’s founding a century ago, which will be the central day of the celebrations.
- Program: The three-day event is expected to feature Ducati’s factory riders from MotoGP, World Superbike, and Motocross, along with entertainment, experiences, and a possible sneak preview of a future model.
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