Aehra, an Italian EV startup co-founded by Filippo Perini, former Lamborghini design boss, has unveiled its second model, the Sedan, at the 2023 Milan Motor Show. The Sedan follows the Aehra SUV, which was revealed in November of the previous year.
Concept
The concept is a sleek, futuristic design with a long wheelbase and short overhangs. It has a sloping roofline and a wide, aggressive stance. The car is powered by three electric motors that produce a combined 794 horsepower and 600 lb-ft of torque. It has a 0-60 mph time of 2.3 seconds and a top speed of 200 mph. The Aehra Sedan concept car has a range of 497 miles on a single charge.
The interior of the Aehra Sedan concept car is just as luxurious as the exterior. The cabin is spacious and comfortable, with plenty of legroom and headroom. The seats are made of high-quality leather, and the dashboard is covered in carbon fibre. The car has an extensive touchscreen infotainment system, a premium sound system, and a panoramic sunroof.
Interior
While the interior was not showcased, it is likely similar to the SUV’s cabin, featuring wide screens spanning the dashboard’s width and individual screens on each side displaying camera stalk images.
The Aehra Sedan concept car is a stunning vehicle that can potentially be a major player in the luxury electric car market. If Aehra can deliver on its promises, the Sedan could be successful.
Initially, Aehra planned to begin SUV production in 2025 and the Sedan a year later. Still, their latest press release indicates both models are expected to start deliveries in 2026.
The Aehra Sedan features a distinctive one-box shape with short overhangs, resulting in a design that minimizes the presence of the hood and trunk surfaces. Filippo Perini claims the concept closely represents the final production vehicle’s styling.
SUV
The Aehra SUV and Sedan target a range of 497 miles, likely measured on the more lenient European testing cycle. Aehra is collaborating with Austria-based Miba Battery Systems to develop a custom battery solution that prioritizes efficiency and repairability.
The battery hardware will be designed explicitly for Aehra’s EV platform, allowing for lower placement of cooling and aerodynamic elements in the Sedan, resulting in a cleaner aesthetic. Carbon-fiber composites will also be utilized to reduce weight.
Aehra intends to focus its initial customer deliveries, scheduled for 2026, on key markets, including North America, Europe, China, and the Gulf States.
Here are some additional details about the pros and cons of the Aehra Sedan:
Pros:
- Sleek, futuristic design: The Aehra Sedan has a very distinctive and futuristic design. It is sure to turn heads wherever it goes.
- Powerful performance: The Aehra Sedan is powered by three electric motors that produce a combined 794 horsepower and 600 lb-ft of torque. This gives it a 0-60 mph time of 2.3 seconds and a top speed of 200 mph.
- Long range: The Aehra Sedan has a range of 497 miles on a single charge. This means you can easily take it on long road trips without worrying about running out of power.
- Luxurious interior: The interior of the Aehra Sedan is just as luxurious as the exterior. The cabin is spacious and comfortable, with plenty of legroom and headroom. The seats are made of high-quality leather, and the dashboard is covered in carbon fibre. The car has an extensive touchscreen infotainment system, a premium sound system, and a panoramic sunroof.
- Advanced technology: The Aehra Sedan is packed with advanced technology. It features a 360-degree camera system, a heads-up display, and a voice-activated assistant. It also comes standard with various safety features, such as automatic emergency braking and lane departure warning.
Cons:
- High price tag: The Aehra Sedan is expected to have a starting price of $175,000. This is significantly more expensive than many other luxury electric cars.
- Unproven company: Aehra is a relatively new company with no track record of production. This is a risk for potential buyers concerned about the company’s ability to deliver on its promises.
- Long wait time: It is not expected to go into production until 2026. This is a long wait for potential buyers looking for a new car.
Conclusion
The Aehra Sedan is a fascinating car can potentially be a significant player in the luxury electric car market. However, it is essential to know the risks involved before purchasing.
Here are some of the things Aehra could do to improve the chances of the Sedan being successful:
- Reduce the price tag: The high price tag is a significant deterrent for many potential buyers. Aehra could reduce the price by using less expensive materials or manufacturing the car in a less expensive country.
- Build a track record of production: Aehra needs to build a production record before potential buyers are confident in the company’s ability to deliver on its promises. The company could start with a smaller, less ambitious project before moving on to the Sedan.
- Shorten the wait time: The long wait time is another major deterrent for potential buyers. Aehra could shorten the wait time by starting production sooner or offering a limited number of early production models.
