Key Points
- Ducati, the motorcycle manufacturer, has a history of embracing innovation-related initiatives.
- They were pioneers in selling the MH 900 E, the first motorcycle sold exclusively via the web, initiating a trend of selling special editions online.
- Ducati has previously engaged with their community through initiatives like Desmoblog (a blog for exchanging opinions) and chats with Ducati Corse riders
- Now, Ducati is entering the world of Web3 with its first collection of digital collectables (collector’s items in digital format).
- The aim is to offer a new type of experience to enthusiasts and tell the story of the company, its present, and its future from a new perspective.
- The project involves releasing a sequence of digital collectables throughout 2023, available on the XRP Ledger, a decentralized blockchain known for being energy-efficient.
- The first digital collectable is a video sequence showcasing all the Ducati logos used on their motorcycles from 1946 to the present day.
- This initial release is offered as a gift to fans, and those who register on the website within the first seven days will receive it for free and gain access to future releases.
- The project aims to engage motorcyclists, racing enthusiasts, and technology lovers globally and strengthen their connection to the Ducati community.
- A dedicated Twitter profile will be launched to keep fans updated on the project’s progress and release dates.
- Enrollees in the MyDucati program will have priority access to information about the project’s specific calendar and upcoming events.
Details
Ducati, the renowned motorcycle manufacturer, is taking steps to embrace digital innovation with its new project involving digital collectables on the XRP Ledger blockchain. This initiative aims to provide a unique experience to Ducati enthusiasts and tell the story of the company from a new perspective. By offering digital collectables, Ducati intends to engage with fans globally and strengthen its connection with the Ducati community.
Project
The project is set to unfold throughout 2023, with a series of digital collectables being released. The first collectable is a video sequence showcasing all the Ducati logos that have adorned the tanks of their motorcycles from 1946 to the present day.
Initial release
This initial release will be offered as a gift to the fans. Enthusiasts who register on the website within the first seven days following the release date will receive this first digital collectable for free and gain access to subsequent releases of the project. Even those who register after 2 August will still have the chance to participate in obtaining limited edition Ducati digital collectables.
Fans
To keep fans updated on the project’s progress and release dates, Ducati will launch a dedicated Twitter profile soon. Additionally, those enrolled in the MyDucati program will have the advantage of being the first to receive information about the specific calendar with all the upcoming events related to this initiative.
This foray into Web3 and the utilization of blockchain technology showcases Ducati’s commitment to exploring innovative ways to connect with its community and embrace modern digital trends.
Conclusion
Ducati, a company known for its innovation in the motorcycle industry, is venturing into the world of Web3 with its new project involving digital collectables. By leveraging the XRP Ledger blockchain, Ducati aims to provide a unique and engaging experience for its global community of enthusiasts. Through this initiative, the company seeks to tell its story from a fresh perspective and strengthen its connection with fans worldwide.
2023
By offering a sequence of digital collectables throughout 2023, starting with a video sequence of their iconic logos, Ducati is embracing modern technology to interact with its community and share the beauty of belonging to the Ducati family. This foray into Web3 is a testament to Ducati’s ongoing commitment to staying at the forefront of innovation in the motorcycle industry.
MyDucati
As the project unfolds, fans can stay updated through a dedicated Twitter profile, and MyDucati program members will have the first look at the project’s specific calendar and exclusive events. With Ducati’s continued dedication to digital innovation and engaging its passionate community, the future looks promising for the iconic motorcycle manufacturer in the digital age.
