Honda has been struggling in the Indian market for some time now. The company’s market share has been declining steadily, and it’s clear that something needs to change.
Hondas problem
One of the biggest problems for Honda is its need for SUVs. SUVs are the most popular type of car in India, and Honda doesn’t have a single model in this segment. This has left the company at a significant disadvantage, as it’s been forced to compete with rivals with multiple SUV offerings.
Honda is making a big push into the SUV segment in India, and Elevate is the first step in that plan. The company is targeting a market share of 10% by 2030, and Elevate is a vital part of that strategy.
Elevate
Honda has recently launched the Elevate, a mid-size SUV that will compete with the Hyundai Creta, Kia Seltos, and Maruti Suzuki Vitara Brezza. A 1.5-litre petrol engine powers it and is available with manual and automatic transmissions.
Honda also plans to launch a pure-electric version of the Elevate in the next three years. This will align with the company’s global strategy to electrify its lineup.
The Elevate is a significant move by Honda, and it will be interesting to see how it performs in the Indian market. The company has a lot riding on this SUV, and it will need to be successful if it wants to achieve its ambitious goals.
Here are some of the key features of the Honda Elevate:
- 1.5-litre petrol engine
- Manual and automatic transmissions
- 5-seater
- Boot space of 458 litres
- Ground clearance of 220mm
- The expected price range of Rs. 12 lakhs to Rs. 17 lakhs (ex-showroom)
Conclusion
The Honda Elevate is a promising new SUV, and it has the potential to be a big success in India. The company has a lot of experience in the SUV segment and has a strong dealer network. With these factors in its favour, the Honda Elevate is well-positioned to compete with the other popular mid-size SUVs in India.
