It’s exciting news about Keeway launching the SR250 in the Indian market at the Auto Expo in January 2023. They have planned some unique strategies to generate excitement and engage customers.
Deliveries
One of their strategies involves conducting a lucky draw competition for the first 500 deliveries. Five lucky customers will have the opportunity to get a 100 percent refund of the ex-showroom price of the bike.
However, they will still need to pay the net amount after subtracting it from the on-road price. This creates an element of surprise and excitement for the buyers.
Customization options
Additionally, Keeway offers customization options for the SR250 through the My SR My Way application. Customers can personalize their motorcycles with colours of their choice. However, these customization options will only be available on an order basis.
In terms of colours, the Keeway SR250 will be available in three standard colours: Glossy Red, Glossy White, and Glossy Black. The red stands out from these options due to its brighter shade.
Specs
Moving on to the specifications of the Keeway SR250, it is powered by a two-valve 223cc, air-cooled engine that produces 16.2PS of power and 14.7Nm of torque.
The bike features a telescopic fork and twin shocks for its suspension system. For braking, it comes equipped with a 300mm disc at the front and a 210mm disc at the rear, supported by dual-channel ABS.
Here are some of the key specifications of the Keeway SR250:
- Engine: 223cc, air-cooled, single-cylinder
- Power: 16.22 PS @ 7500 rpm
- Torque: 16 Nm @ 6500 rpm
- Transmission: 5-speed manual
- Brakes: Disc brakes (front and rear)
- ABS: Dual-channel
- Weight: 120kg
- Fuel tank capacity: 14.2 litres
- Price: ₹1.49 lakh (ex-showroom, Delhi)
Pros:
- Stylish neo-retro design: The bike has a contemporary neo-retro design that will turn heads and also has a classic cafe racer look with a round headlight, teardrop-shaped fuel tank, and upswept exhaust.
- Affordable price: It is an affordable motorcycle priced at ₹1.49 lakh (ex-showroom, Delhi). This makes it a good option for those on a budget.
- Reliable engine: Comes powered by a reliable 223cc air-cooled single-cylinder engine. This engine is known for its smooth power delivery and fuel efficiency.
- Good features: The Keeway SR250 has features like disc brakes on both front and rear wheels, dual-channel ABS, and a fully digital instrument cluster.
- Comfortable ride: It is a comfortable motorcycle to ride. The bike has a well-padded seat and a relaxed riding position.
- Easy to maintain: The Keeway SR250 is an easy motorcycle to carry. The bike has a simple design and uses common parts that are easy to find and replace.
Cons:
- Not the most powerful motorcycle in its class: However it is not the most powerful motorcycle in its class. The bike produces 16.22 PS of power, less than some competitors.
- Not as refined as some competitors: The Keeway SR250 is less refined than others. The bike has a slightly harsh ride, and the engine can be noisy at high RPMs.
- Limited aftermarket support: Relatively new motorcycle, so the bike has limited aftermarket support. And it does mean finding parts and accessories for the bike can be difficult.
- Not as well-known as some competitors: The Keeway SR250 is less famous than others. Finding a dealer who sells the bike can be challenging.
Conclusion
Overall, the Keeway SR250 is a good option for those looking for a stylish and affordable neo-retro motorcycle. However, it is not the most powerful motorcycle in its class and is less well-known than some competitors.
With a price of Rs 1,49,001 (ex-showroom), the Keeway SR250 will directly compete with the TVS Ronin and the Royal Enfield Hunter 350 in the Indian market.
Seems Keeway to be positioning the SR250 as an attractive option for customers looking for a stylish and powerful motorcycle in this segment.
