Even though it came as quite a surprise. There is some logic behind Bullit’s decision to change its name to Bluroc Motorcycles. “The rebranding of Bullit to Bluroc aims at further strengthening the brand”.
It’s hard not to like the Bullit brand. Their retro-cool bikes look like what you’d get if Triumph just did more of the same, with the occasional hint of Mooneyes crackle tossed in for flavour.
Perhaps what I like best about Bullit, though. Apart from the price tag on their motorcycles.Is that they’ve managed to become one of the few brands I can think of that seems fresh today while also adhering to many design cues yesterday.
No small feat when the nostalgia business is anything but a niche anymore.
Here is why they have the name change
On October 1st, “Bullit Motorcycles” becomes “Bluroc Motorcycles.” A name change that reflects the ambition of our brand and reinforces the link to our recent history.
Bluroc markets affordable motorbikes inspired by iconic models. And designs and the name of this new brand is not Bluroc by chance. It is a tribute to the most popular models in our range!” the statement begins.
“Our Bluroc 125cc and 250cc bikes combined vintage-classic looks. With modern technology and paved the way for what would become the Bluroc Motorcycles brand.
The current Bluroc bikes will continue to be part of the collection as the “Bluroc Legend,” the ultimate tribute to these icons,” continues.
“The new Bluroc brand makes a promise to future riders: You own a Bluroc for the pleasure of riding with unique style!
This commitment will be reaffirmed by our upcoming special and limited editions, the ultimate expression of this promise.”
“Each of our iconic models offers a style that suits adventurers, free spirits, rebels, bon vivant.
There is a model for every type of biker, making our range even broader and more accessible.
In addition, the price and the fact that you don’t need an exam additional make Blurock Motorcycles very affordable.
Our iconic models inspire you to make your motorbike dream come true.”
