The Maruti Suzuki Grand Vitara, launched on September 26, 2022, has achieved the 100,000-unit sales milestone in just a year since its launch. This is a remarkable feat, given the competitive midsize SUV segment in India.
Here’s the summary
- Sales Milestone: The Maruti Suzuki Grand Vitara reached nearly 100,000 unit sales within a year of its launch, signifying its immense popularity among Indian consumers.
- Technical Specifications and Design: The Grand Vitara is available in multiple variants with two engine options. It shares certain design elements and engine options with the Toyota Hyryder. Interiors of both the SUVs are quite similar with slight differences in color schemes.
- Features: The SUV comes packed with features such as a panoramic sunroof, 360-degree camera, wireless charging, and advanced safety features among others.
- CNG Variant: Maruti introduced a CNG variant of the Grand Vitara in January 2023, which further expanded the model’s appeal, given Maruti’s strong position in the CNG market in India.
- Exports: January 2023 also marked the start of exports of the made-in-India Grand Vitaras to Latin America.
Market
- Recalls: Despite its popularity, the SUV experienced two recalls related to rear seatbelt mounting brackets and airbag controllers.
- Competitive Market: The Grand Vitara entered a competitive midsize SUV market with rivals like Hyundai Creta, Kia Seltos, and others. It managed to carve a niche for itself and even expanded the segment.
- Awards: The SUV was recognized at the Autocar India 2023 Awards, winning the titles of ‘Car of the Year 2023’ and ‘Midsize SUV of the Year’.
- Bookings and Pending Orders: There have been around 210,000 bookings for the Grand Vitara, of which 100,000 units have already been sold. It constitutes a significant portion of Maruti Suzuki’s total pending orders.
- Market Share: Maruti Suzuki continues to be a leader in the UV market segment with a 25.68% market share from April to August 2023, largely propelled by the sales of the Grand Vitara.
Additional insights
- The Grand Vitara has received around 210,000 bookings, of which 100,000 units have been sold. This means that there is still a large backlog of orders for the SUV.
- The strong-hybrid variants of the Grand Vitara are particularly popular, with a waiting period of around 3 months.
- The Grand Vitara is helping to drive Maruti Suzuki’s SUV sales and market share. The company sold a total of 247,196 UVs in the April-August 2023 period, with the Grand Vitara accounting for 48,022 units.
Conclusion
The Maruti Suzuki Grand Vitara’s launch and subsequent success underscore the brand’s ability to tap into the evolving preferences of Indian consumers, offering them a product that combines technology, design, and efficiency.
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