To celebrate its launch of the new BURGMAN 400, Suzuki Italia S.p.A. held a design competition called BURGMAN ARThletes.
Commissioning four famous Italian artists to create artworks representing four strengths of the new model. Safety, elegance, stability and running. Each painting interpreted an event from the modern Olympic Pentathlon.
All four illustrations were placed on Suzuki Italia S.p.A.’s Facebook. And Instagram to allow visitors to the sites to choose their favourite.
Fans chose the dramatic and colourful design by the Van Orton brothers. Which represents safety and depicts a fencer taking a confident pose.
It will now be featured on the livery of a unique customized version of the new BURGMAN 400.
The new BURGMAN 400
Artworks by the Van Orton brothers
The other entries were also well received. Riccardo Guasco pictured stability with a horse. And rider clearing an obstacle jump as a Suzuki motorcycle accelerates out of a curveball with a background of traditional Japanese images, including Mt. Fuji and cherry blossoms.
Francesco Porcelli depicts a runner, symbolic of the long-running performance of Suzuki over the years. Elegance is the theme of Gianluca Folì’s illustration of two swimmers. Athletic grace reminiscent of the design harmony of the BURGMAN scooter.
An ad campaign featuring all four illustrations and an exhibition curated by Lorenza Salamon. And Ale Giorgini makes sure that the excitement of athletes will continue long after the Tokyo Olympics have closed.
ARThletes celebrates the recent Tokyo Olympic games that combine athletics and art with Suzuki’s legendary technical expertise represented in the new BURGMAN 400. Bringing together Japanese craftsmanship and Italian taste.
Specifications
- Engine: single cylinder 4 stroke, 400 cc liquid cooled
- Max power: 29.2 Hp at 6,300 rpm
- Max torque: 35.2 Nm at 4,900 rpm
- Tank: 13.5 liters
- Curb mass: 218 kg
- Brakes: front 260 mm double disc, rear 210 mm single disc
- Wheels: front 120/70 – 15M / C (56S), rear 150/70 – 13M / C (64S)
- Dimensions: length 2,235 mm, width 765 mm, height 1,350 mm, saddle height 755 mm
- CO2 emissions: 91 g / km
- Consumption: 4 l / 100 km
- Euro 5.
via Suzuki and Motociclismo
