According to the information, Bajaj-Triumph aims to produce and sell approximately 40,000 to 50,000 units of its mid-size motorcycle globally in FY24.
Key points
- Bajaj-Triumph plans to produce and sell 40,000 to 50,000 units of its mid-size motorcycle globally in FY24.
- The motorcycle, Speed 400x, received over 2,500 bookings within a few hours of the price announcement.
- The company has a production capacity of 5,000 units per month and is confident of utilizing it.
- There may be a waiting period of 2-3 months if the demand continues at the current pace.
- The model will be produced at Bajaj Auto’s Chakan plant, sharing the capacity with KTM models.
- Triumph initially has an allocated capacity of 5,000 units per month but can be increased if demand is high.
- The motorcycle will be sold through dedicated Triumph dealerships across India.
- The company plans to have the model available for sale in 30 locations by the end of the month and expand to 80 cities and 120 showrooms by March 2024.
- Triumph aims to sell over 15,000 units of the Speed 400x in global markets this year (outside of India).
- The motorcycle will be available in countries such as the US, UK, Japan, South America, and Southeast Asia.
- Triumph also showcased the Scrambler 400, which will be launched in October.
- With the production of both models and supplies to overseas markets, the total output could exceed 50,000 units.
The motorcycle, named Speed 400x, received a strong response, with over 2,500 bookings within a few hours of the price announcement. The initial production capacity is set at 5,000 monthly units, possibly increasing it based on demand.
Speed 400
The Speed 400x will be manufactured at Bajaj Auto’s Chakan plant, which currently has a capacity of 25,000 monthly units for both KTM and Triumph models. Initially, 5,000 monthly units will be allocated to Triumph bikes, but the company can scale up production if needed.
Triumph plans to sell over 15,000 units of the Speed 400x in global markets (outside of India) this year. The motorcycle will be available in countries such as the US, UK, Japan, South America, and Southeast Asia. Triumph aims to expand its dealership network, starting with 30 locations by the end of this month and reaching 80 cities and 120 showrooms by March 2024.
Scrambler 400
In addition to the Speed 400x, Triumph showcased the Scrambler 400, which is set to launch in October. With the production of both models and the commencement of supplies to overseas markets by the end of the year, the total output could exceed 50,000 units.
Conclusion
The launch of the Bajaj-Triumph mid-size motorcycle, Speed 400x, has garnered significant attention and demand, with over 2,500 bookings within a short period. The company is confident in its production capacity of 5,000 units per month but expects a potential waiting period of 2-3 months if the current momentum continues.
The motorcycle will be manufactured at Bajaj Auto’s Chakan plant, which has a total capacity of 25,000 monthly units shared between KTM and Triumph models. Triumph has an initial allocation of 5,000 units per month but can increase production as needed.
Network
Triumph aims to expand its dealership network and plans to have the Speed 400x available in 30 locations by the end of the month, with further expansion to 80 cities and 120 showrooms by March 2024.
Additionally, Triumph has global ambitions, with a target to sell over 15,000 units of the Speed 400x in markets outside India. The motorcycle will be available in countries such as the US, UK, Japan, South America, and Southeast Asia.
Demand
The strong response and anticipated demand for the Speed 400x and the introduction of additional models like the Scrambler 400 suggest a positive outlook for Bajaj-Triumph’s mid-size motorcycle segment.
