Key Points
- TVS Motor Company and BMW Motorrad are celebrating their 10th anniversary of collaboration.
- They have been successful in developing and selling motorcycles in the sub-500cc segment.
- They are now looking to expand their partnership to include future technologies and sustainable mobility solutions, such as electric vehicles.
- The BMW CE 02 is a fully electric scooter that was recently unveiled.
- It is targeted at the urban-centric markets and the “uber-cool” next generation of consumers.
- TVS Motor Company is in discussions with BMW Motorrad to expand its manufacturing network beyond India to cater to the future growth of this alliance.
TVS Motor Company
The Company and BMW Motorrad are celebrating their 10-year association by discussing an expansion of their manufacturing network beyond India to support future growth. This expansion is driven by the recently unveiled BMW CE 02 electric bike and aims to target global urban-centric markets and the next generation of consumers.
KN Radhakrishnan, Director and CEO of TVS Motor Company, expressed excitement about the partnership’s potential to develop platforms for sustainable mobility solutions and future technologies.
10-year association
TVS Motor’s Hosur manufacturing plant already contributes about 10% of BMW Motorrad’s global volumes, with models like the BMW G 310 R, BMW 310 GS, and BMW G310 RR available in over 100 countries.
In 2022, BMW Motorrad achieved record-breaking sales with 202,895 motorcycles and scooters sold, with strong acceptance across leading markets such as the EU, USA, Latin America, Japan, China, and India.
Hosur manufacturing plant
This successful partnership’s extension and expansion were initiated in December 2021, focusing on the joint development of new platforms and future technologies, including electric vehicles. TVS Motor Company’s role encompasses designing and developing future BMW Motorrad products. Ensuring world-class quality, supply chain management, and industrialization.
BMW CE 02 electric bike
Markus Schramm, Head of BMW Motorrad, acknowledged the collaboration’s success. Especially with the BMW G 310 R and BMW G 310 GS models becoming pivotal to BMW Motorrad’s global triumph in the Sub-500cc segment.
The introduction of the BMW CE 02 electric bike showcases a step forward in shaping the future of mobility, emphasizing sustainable solutions and advancing technology.
Conclusion
Together, TVS Motor Company and BMW Motorrad’s collaboration signifies a significant milestone, demonstrating the strength and potential of their partnership over the past decade. And their shared commitment to shaping a dynamic and innovative future in the automotive industry.
