It’s exciting to hear about the global celebration of We Ride As One by Ducati enthusiasts! With the event taking place in 50 countries, involving 334 Ducati dealerships and 159 Ducati Official Clubs across five continents, it’s clear that the brand has a passionate and dedicated fan base.
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Riders
15,000 Ducati riders participating in the event testify to the strong community formed around the brand. The event was open to all riders of any Ducati motorbike, making it inclusive and accessible to a wide range of enthusiasts.
Also interesting to learn dealerships and clubs create routes for participants to explore in their local areas. This made for a fun and engaging experience for the riders and helped showcase the beauty of different locations worldwide.
#WeRideAsOne
Ducati is establishing We Ride As One as an annual global motorcycling event, and it’s exciting to think that it will only get more prominent in the coming years. It’s also interesting the event coincides with International Female Ride Day, celebrated annually for over a decade to celebrate women in power sports.
As a woman who rides a Ducati, it’s possible to simultaneously be part of both celebrations, which is a fantastic opportunity. It’s always exciting to be part of events that bring people together to share their passion for motorcycles and the freedom of the open road.
Ducati VP of Global Sales and After Sales Francesco Milicia said
“#WeRideAsOne is an event that well represents Ducati and its mission to create unforgettable experiences for all enthusiasts. An incredible atmosphere on such occasions conveys a sense of belonging to one big family comprising all Ducatisti, Ducati Official Clubs, dealerships and Company employees”.
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Overall, We Ride As One was a huge success and a fantastic way to bring together Ducati enthusiasts from around the globe.
Source: Ducati
