New Triumph Thruxton 400 Spied Undisguised – India Price (₹2.70L)

Executive Summary

The Triumph Thruxton 400 is poised to make a significant impact on the Indian motorcycle market with its official launch slated for August 2025. This new model represents a strategic expansion of Triumph’s highly successful 400cc portfolio, positioning itself as the top-tier offering within this accessible premium range. Characterized by its distinctive sports retro cafe racer styling, which draws heavily from Triumph’s larger Thruxton models, the motorcycle aims to blend classic aesthetics with modern performance. It shares its proven 399cc liquid-cooled engine and many underpinnings with the popular Speed 400, ensuring a refined and punchy riding experience.

With an estimated ex-showroom price around Rs. 2.70 lakh, the Thruxton 400 is competitively positioned to attract a wide audience. Bajaj Auto, Triumph’s partner in India, harbors ambitious goals for this model, aiming for it to become the country’s best-selling cafe racer, a bold move that could redefine the segment’s market size and appeal. This report explores the design, performance, features, market positioning, and competitive landscape of the Thruxton 400, providing a comprehensive outlook on its potential influence in India’s burgeoning premium middleweight motorcycle market.

1. Introduction: The Triumph Thruxton 400’s Entry into India

The collaboration between the iconic British motorcycle manufacturer Triumph and the Indian automotive giant Bajaj Auto, initiated in 2020, has been a pivotal force in expanding Triumph’s global footprint, particularly in accessible premium segments.¹ This strategic partnership leverages Bajaj’s extensive manufacturing capabilities and market reach to produce and distribute Triumph motorcycles, making the brand’s distinctive DNA available to a broader international and domestic audience.¹ The Thruxton 400 is the latest embodiment of this collaboration, marking a significant milestone in Triumph’s product strategy for India.

The introduction of the Thruxton 400 will expand Triumph’s rapidly growing 400cc portfolio to five distinct models. This lineup already includes the well-received Speed 400, Scrambler 400, Speed T4, and Scrambler 400 XC, each catering to different riding preferences and styles.³ This deliberate diversification underscores a comprehensive strategy to penetrate various sub-segments within the popular middleweight category.

The launch of the Thruxton 400 holds particular significance as it represents Triumph’s dedicated entry into the cafe racer segment within the 400cc class in India. While the cafe racer style has historically been considered a niche market in the country, Bajaj Auto has expressed remarkably ambitious expectations for the Thruxton 400.³ The company aims for this model to achieve the unprecedented status of becoming India’s best-selling cafe racer ever.³ This bold declaration signals a strategic intent that extends beyond merely competing within an existing niche; it aims to substantially expand the market’s appeal and overall size.

This rapid expansion of the 400cc lineup, encompassing naked roadsters, scramblers, entry-level modern classics, adventure-oriented models, and now a cafe racer, is made possible by the underlying shared platform. Utilizing a common engine and chassis across multiple models significantly reduces research and development costs, as well as production expenses per unit.³ This approach allows Triumph and Bajaj to efficiently introduce a diverse range of products. By offering a wide array of styles built upon a proven and cost-effective foundation, the partnership is effectively attempting to capture a larger share of the overall premium middleweight market. This strategy minimizes financial risk while maximizing market penetration, appealing to a broader spectrum of riders who value the Triumph brand but seek different riding aesthetics and functionalities. It represents a highly efficient method to build brand loyalty and sales volume in a competitive and rapidly evolving market.

2. Design and Styling: A Modern Cafe Racer Interpretation

The Triumph Thruxton 400 distinguishes itself primarily through its captivating design, which offers a modern interpretation of the classic cafe racer aesthetic. The motorcycle’s most prominent visual element is its retro-racer style semi-fairing, a feature that directly draws inspiration from Triumph’s flagship Thruxton models, particularly echoing the aggressive lines and sporty stance of the Thruxton 1200 and Speed 1200 RR.⁵ This fairing is meticulously complemented by other quintessential cafe racer components, including sporty clip-on handlebars, sleek bar-end mirrors, and a racy rear-seat cowl, all contributing to its cohesive and dynamic visual appeal.² The motorcycle is equipped with a signature round LED headlight, often featuring an ‘X’ motif, which further enhances its blend of retro charm and contemporary technology.² An upswept exhaust system completes the sporty rear design, adding to its aggressive profile.⁹ The overall design, including the tank and seat shape, is crafted to evoke a sense of both vintage heritage and modern sophistication, featuring a single-piece scooped seat for a classic look.²

While the Thruxton 400 boasts unique cafe racer styling elements, a significant portion of its underlying bodywork and components are shared with the Triumph Speed 400.³ This includes the robust tubular steel frame and bolt-on subframe, which form the structural backbone of the motorcycle.³ A subtle yet impactful aesthetic differentiation lies in the finish of the front forks; on the Thruxton 400, these are presented in black, contrasting with the golden units typically found on the Speed 400.⁹ This minor alteration contributes to a more understated yet aggressive appearance, aligning with the cafe racer’s sporty persona. The specific unit observed during a recent television commercial (TVC) shoot was finished in a striking dual-tone combination of red with a silver stripe, indicating this will likely be a prominent launch color.⁶

The strategic decision to heavily share components with the Speed 400 while investing in distinct styling elements fundamentally alters the bike’s ergonomic and visual character. This transformation from a naked roadster to a cafe racer is achieved primarily through aesthetic modifications such as the semi-fairing, clip-on handlebars, bar-end mirrors, and seat cowl.² These changes, despite being largely cosmetic, allow Triumph and Bajaj to create a distinct product experience without the need for extensive re-engineering of the core platform. This approach exemplifies a sophisticated application of aesthetic engineering and value perception. By focusing on design elements that evoke a premium, heritage-rich cafe racer feel, Triumph can justify positioning the Thruxton 400 at the top of its 400cc lineup and command a slightly higher price.⁶ This strategy effectively appeals to a specific lifestyle segment that prioritizes distinctive style and a connection to motorcycle heritage, demonstrating how minor visual adjustments can have a significant impact on market positioning and consumer appeal.

3. Engine and Performance: The Proven 399cc Platform

At the heart of the Triumph Thruxton 400 lies the same highly acclaimed 399cc (or 398.15cc), single-cylinder, liquid-cooled, 4-valve, DOHC engine that powers the other successful 400cc models in Triumph’s lineup.² This robust powerplant is engineered to deliver a maximum power output of 39.5 bhp (or 40 PS) at 8,000 rpm and a peak torque of 37.5 Nm at 6,500 rpm.² Power transmission is handled by a smooth six-speed gearbox ², complemented by a wet, multi-plate, slip-and-assist clutch for seamless gear changes and enhanced rider comfort.⁵

The 399cc engine has garnered praise across its applications for its refined nature, impressive tractability, and a particularly punchy mid-range performance.⁶ These characteristics contribute to a versatile riding experience, making the motorcycle equally adept at navigating urban traffic and cruising comfortably on highways. While the core engine output remains consistent across the 400cc platform, Triumph is anticipated to fine-tune the final drive ratio specifically to align with the Thruxton’s sporty demeanor.⁶ This subtle calibration can significantly influence the bike’s acceleration characteristics and overall dynamic feel, ensuring it delivers the responsive performance expected of a cafe racer.

The consistent core engine across most 400cc Triumph models, coupled with the plan to adjust the final drive ratio for the Thruxton 400, demonstrates a sophisticated approach to platform sharing. A modification in the final drive ratio, such as a smaller front sprocket or a larger rear sprocket, typically results in increased acceleration at the potential expense of top speed, or vice-versa. For a cafe racer, a more immediate and spirited feel is often desired, suggesting a ratio adjustment that favors acceleration. This strategic differentiation allows Triumph to fine-tune the powertrain delivery to match the specific character and intended riding experience of each model. It enables the creation of distinct performance personalities—for instance, the balanced performance of the Speed 400 versus the more aggressive, sporty feel of the Thruxton 400—while simultaneously retaining the significant cost benefits associated with a common engine. This approach further enhances the value proposition for targeted consumer segments, offering tailored riding dynamics without necessitating a complete engine redesign for each variant.

4. Features and Technology: Rider Aids and Instrumentation

The Triumph Thruxton 400 is expected to inherit a comprehensive suite of features and technological advancements, largely mirroring those found on the Speed 400, thereby ensuring a modern and highly competitive offering in its segment.³ For enhanced visibility and a contemporary aesthetic, the motorcycle will feature full LED lighting throughout.³

Safety is a paramount consideration, and the Thruxton 400 will come equipped with dual-channel Anti-lock Braking System (ABS) as a standard fitment, providing crucial braking stability in diverse conditions.³ Furthermore, it will incorporate switchable traction control, a valuable rider aid that enhances safety and control across varying road surfaces and adapts to different riding styles.³

The instrumentation setup blends classic appeal with modern functionality, featuring a semi-digital cluster. This typically comprises an analogue speedometer complemented by a multi-function LCD screen, providing essential ride information in a clear and intuitive layout.² For added convenience in the digital age, a cockpit-mounted USB-C charging socket is also anticipated, allowing riders to easily power their electronic devices on the go.¹⁰

By standardizing a robust set of modern features, including advanced safety systems like switchable ABS and traction control, across its 400cc platform, Triumph and Bajaj ensure that even their more accessible premium models offer high value. This approach helps to counter any perception of “budget” quality, thereby reinforcing the premium brand image consistently across the lineup. In the highly competitive Indian market, where consumers are increasingly discerning and prioritize value for money, providing such advanced safety and convenience features as standard offers a significant competitive advantage. This strategy effectively differentiates Triumph from rivals, particularly those in the retro-classic segment that might offer fewer electronic aids, and is likely to attract safety-conscious and tech-savvy buyers who seek a blend of classic aesthetics and contemporary functionality.

5. Market Positioning and Pricing Strategy

The Triumph Thruxton 400 is strategically positioned at the pinnacle of Triumph’s 400cc motorcycle portfolio, signaling its role as the flagship offering within this accessible premium segment.⁴ It is explicitly stated that the Thruxton 400 will be positioned above the Scrambler 400 X ³, which currently holds the position of the most expensive 400cc Triumph model. This hierarchical placement underscores its premium standing within the lineup.

Initial reports and recent market intelligence consistently indicate that the Thruxton 400 is expected to be priced around Rs. 2.70 lakh (ex-showroom).⁶ Other reliable estimates corroborate this, placing the anticipated price within a similar range, such as Rs. 2.5-2.9 lakh ⁵, Rs. 2.55-2.65 lakh ⁹, and Rs. 2.5-2.6 lakh.³ This pricing structure positions it above the Triumph Speed 400, which retails at approximately Rs. 2.46 lakh ¹⁶, and the Scrambler 400 X, priced around Rs. 2.67 lakh.¹⁸ This premium pricing is justified by the Thruxton 400’s unique cafe racer styling, the distinctive semi-fairing, and its overall enhanced visual appeal, which collectively contribute to its top-tier status.³ It is worth noting that some older or tentative reports had suggested higher estimated prices of Rs. 2.90-3.00 lakh ⁴; however, these are likely outdated given the more recent and consistent lower estimates associated with the confirmed August 2025 launch.

Bajaj Auto has consistently pursued a competitive pricing strategy for the Triumph 400cc range, aiming to deliver compelling value to consumers.³ For instance, the Speed 400 was introduced at a highly competitive price point, positioned only about 15% higher than comparable Royal Enfield models, demonstrating an aggressive approach to challenging established market players and attracting a broad customer base.³ The Thruxton 400 is specifically designed to appeal to riders who seek a stylish and distinctive alternative to the Speed 400 but do not require the off-road capabilities inherent in the Scrambler models.³

The competitive pricing of the Thruxton 400, positioned slightly above the Scrambler 400 X despite its unique styling and top-tier standing, suggests a belief in significant price elasticity within the cafe racer segment.³ This implies that a well-priced, aesthetically appealing model has the potential to dramatically stimulate demand and expand the market. By keeping the ex-showroom price below Rs. 3 lakh, Triumph and Bajaj are making a premium cafe racer accessible to a much wider audience than previous, larger displacement cafe racers have typically reached. This strategic move could potentially disrupt the perceived premium pricing of cafe racers in India, compelling competitors to re-evaluate their own pricing and product strategies. It also highlights Bajaj’s confidence in their cost-effective manufacturing processes and high localization efforts to deliver a high-quality product at an attractive price point, with an aim towards achieving substantial sales volumes rather than focusing solely on high margins from a niche offering.³

6. Competitive Landscape: 300-500cc Cafe Racers and Retro Classics in India

The Triumph Thruxton 400 enters a dynamic segment of the Indian motorcycle market, characterized by a growing appetite for retro-classic and modern-classic motorcycles in the 300-500cc range. While the dedicated cafe racer sub-segment has historically been considered niche, the Thruxton 400’s entry is poised to intensify competition and potentially expand its appeal. Key rivals and comparable models in this landscape include:

• Royal Enfield Continental GT 650: Although it features a larger 648cc engine, the Continental GT 650 is currently the most prominent and established cafe racer in India, setting a benchmark for the style and performance in the segment.²⁷
• Husqvarna Vitpilen 250: This model, with its 249cc engine, offers distinct cafe racer styling and provides a smaller displacement option for enthusiasts.²⁷
• Jawa 42 Bobber: A 334cc motorcycle with a bobber-style aesthetic, it appeals to riders seeking a retro-inspired, distinctive look.³²
• Honda CB350RS: This 348cc retro-classic roadster combines classic aesthetics with modern features, offering a balanced riding experience.³²
• Zontes GK350: A 348cc neo-retro offering, the GK350 stands out with its unique styling and feature set.²⁸

The cafe racer segment has traditionally been niche in India.³ However, Bajaj’s ambition for the Thruxton 400 to become the best-selling cafe racer suggests a strategic intent to significantly expand this market.³ The broader premium bike market, encompassing motorcycles priced between Rs. 1.7 lakh and Rs. 3.5 lakh, has been experiencing robust growth, with an annual rate of 31%.³ This growth provides a fertile ground for new and compelling entries like the Thruxton 400.

The Thruxton 400 aims to differentiate itself by offering a refined and punchy engine (39.5bhp/37.5Nm) and a comprehensive feature set (LED lighting, switchable ABS, traction control) at a highly competitive price point.³ This value proposition directly challenges rivals by providing a distinctive, sporty retro experience without the higher price tag or larger displacement associated with some competitors.

The following table provides a comparative overview of the Triumph Thruxton 400 against its key competitors in the 300-500cc cafe racer and retro-classic segments in India.

Competitive Landscape: 300-500cc Cafe Racers and Retro Classics in India

Note: Data for Thruxton 400 is based on current reports and inferences from shared Speed 400 components. “N/A” indicates information not available in provided material. Power/Torque for Honda CB350RS and Zontes GK350 have been adjusted based on likely source typos in snippets ³⁵ and ³⁸ respectively, using the more plausible numerical values for power and torque.

This comparative data highlights the Thruxton 400’s strategic position. It aims to bridge the gap between smaller cafe racers like the Vitpilen 250 and larger, more expensive options such as the Continental GT 650. By offering a compelling blend of strong performance metrics for its class and a comprehensive feature set at its price point, it provides a unique value proposition. This quantitative analysis provides a clear picture for product managers to refine messaging, for marketing teams to pinpoint target audiences and unique selling propositions, and for investors to assess market viability and potential return on investment. It forms a quantitative basis for strategic discussions regarding pricing, feature packaging, and competitive response.

7. Triumph’s 400cc Portfolio: Thruxton 400’s Place

The Triumph Thruxton 400 integrates seamlessly into Triumph’s already robust and successful 400cc motorcycle lineup, solidifying it as a comprehensive five-model portfolio.⁴ This diverse range currently includes:

• Speed 400: A naked roadster, serving as the foundational model for the platform.
• Scrambler 400: The original scrambler variant, offering a rugged aesthetic and mild off-road capability.
• Speed T4: An entry-level modern classic, designed to be more accessible in terms of pricing.
• Scrambler 400 XC: An adventure-oriented scrambler that enhances off-road capability over the standard Scrambler 400.

The Thruxton 400 specifically adds a dedicated cafe racer style to this 400cc range, positioned at the top with its distinctive semi-fairing and sporty ergonomics.⁵ This strategic diversification allows Triumph to appeal to an even wider spectrum of customers who appreciate the brand’s heritage and performance but desire different aesthetic and riding experiences. The continuous expansion of this portfolio underscores a commitment to offer a tailored Triumph experience for various rider preferences.

Bajaj’s plans for the 400cc segment extend further, with a Flat Tracker 400 already spotted undergoing testing in Europe.³ This upcoming model is anticipated to be positioned between the Speed T4 and Speed 400, targeting an urban, trend-forward design.³ This ongoing development highlights Triumph and Bajaj’s intent to dominate the 400cc market by systematically addressing various consumer preferences.

The existing 400cc models have achieved significant global success, topping best-seller lists in markets such as the UK and Europe.⁴⁰ Bajaj has reported impressive sales figures, with over 65,000 units of Triumph bikes sold worldwide through the partnership.³ The early sales performance of the Speed 400, in particular, exceeded initial expectations, prompting Bajaj to significantly increase its monthly production target from 5,000 to 10,000 units at their Chakan factory.³ This robust sales foundation and scaled production capacity provide a strong impetus for the Thruxton 400’s market entry.

The table below offers a comprehensive comparison of Triumph’s 400cc portfolio, illustrating how each model, including the new Thruxton 400, is differentiated within the shared platform.

Triumph 400cc Portfolio Comparison

Note: Data for Thruxton 400 is based on current reports and inferences from shared Speed 400 components. Kerb weight and suspension travel for Thruxton 400 are estimated based on its close relation to the Speed 400 and the minimal structural changes implied by its cafe racer styling.

This table clearly illustrates Triumph and Bajaj’s platform strategy. While the core engine specifications remain largely consistent across the models (with the exception of the Speed T4, which is tuned for a slightly lower output), differentiation is primarily achieved through variations in kerb weight, suspension travel, and, implicitly, distinct styling and ergonomic setups. For instance, the Scrambler 400 X and XC feature higher suspension travel and increased weight to enhance their off-road capabilities, whereas the Speed 400 and Thruxton 400 prioritize on-road performance and distinct classic or sporty aesthetics. This approach allows Triumph to segment its market effectively, targeting different price sensitivities and functional requirements within the same engine class. For product development teams, this comparison provides valuable information on successful differentiation strategies and potential opportunities for future models, such as the upcoming Flat Tracker 400, within the existing platform, ensuring optimized resource allocation and comprehensive market coverage.

8. Launch Strategy and Market Expectations

The Triumph Thruxton 400 is confirmed for an official launch in India in August 2025.¹ This timeline is consistently reported across multiple recent sources, with some even indicating a global reveal in the same month.⁴⁰ A strong indicator of the imminent launch is the fact that the motorcycle was recently observed undisguised during a television commercial (TVC) shoot in Pune.⁶ This activity suggests that the bike is in its final production-ready form and that promotional content is being prepared, signaling that the official debut is just weeks away.⁷ This accelerated launch timeline, pushing out earlier, more tentative dates, points to a highly confident and well-prepared market entry strategy.

Bajaj Auto has articulated significant ambition for the Thruxton 400, boldly claiming it is set to become the best-selling cafe racer in India’s history.³ This is a substantial goal, especially considering that the cafe racer segment has traditionally been considered niche in the country.³ The confidence underpinning this objective stems from the successful performance of the existing 400cc lineup, with over 65,000 units of Triumph bikes already sold worldwide through the partnership.³ Notably, the early sales of the Speed 400 significantly exceeded expectations, prompting Bajaj to scale up its monthly production plans from 5,000 to 10,000 units at their Chakan factory.³ This increased production capacity, coupled with high localization efforts, is crucial for meeting ambitious sales volumes and ensuring competitive pricing.

The motorcycles are manufactured at Bajaj’s Chakan factory in Maharashtra, primarily utilizing local parts.³ This high degree of localization plays a critical role in maintaining low production costs, which, in turn, enables competitive pricing while upholding Triumph’s renowned quality standards. The timing of the August launch is strategically chosen to capitalize on the upcoming festive season in India, a period traditionally associated with strong motorcycle sales.⁷ The Thruxton 400 is expected to appeal particularly to urban buyers who are seeking a stylish and distinctive offering that stands apart from more conventional motorcycles.³ Its entry is anticipated to further stimulate the growth of the premium bike market in India, a segment that is already experiencing significant expansion.³

The integrated strategy of an accelerated launch timeline, aggressive sales targets, and increased production capacity indicates that Bajaj is not merely introducing a new model; it is attempting to redefine the accessibility and popularity of the cafe racer category in India. High localization ensures competitive pricing and better supply chain control, which are vital for achieving ambitious sales volumes. This suggests a calculated risk-taking approach by Bajaj, leveraging the established success of the 400cc platform and the aspirational appeal of the Triumph brand. If successful, the Thruxton 400 could significantly expand the cafe racer market, potentially influencing other manufacturers to follow suit and reshaping consumer preferences within the retro-classic segment. This also underscores the growing importance of the Indian market as both a manufacturing hub and a critical sales territory for global motorcycle brands.

9. Conclusion and Outlook

The Triumph Thruxton 400 is poised to be a compelling addition to India’s premium middleweight motorcycle market. Its strengths lie in the harmonious blend of iconic cafe racer styling, directly inspired by its larger, more premium siblings, and the proven performance and reliability of the 399cc platform. The competitive pricing, estimated around Rs. 2.70 lakh (ex-showroom), coupled with a comprehensive feature set including LED lighting, switchable ABS, and traction control, positions it as a strong contender. Its strategic placement at the top of Triumph’s expanding 400cc range further solidifies its premium appeal within an accessible segment.

Despite its promising attributes, potential challenges exist. While Bajaj Auto’s ambition to make the Thruxton 400 the best-selling cafe racer is notable, the segment itself has historically been niche in India. Sustaining high sales volumes will necessitate highly effective marketing strategies that broaden the appeal beyond traditional cafe racer enthusiasts. It will also require maintaining competitive pricing against both direct cafe racer rivals and the wider array of retro-classic motorcycles available in the market.

Looking ahead, the continuous expansion of Triumph’s 400cc portfolio, exemplified by the upcoming Flat Tracker 400, demonstrates a clear, long-term commitment from Triumph and Bajaj to capture a dominant share of the premium middleweight segment. The success of these accessible Triumph models, manufactured with high localization at Bajaj’s Chakan factory, could further solidify India’s position as a critical market and manufacturing base for premium motorcycles on a global scale. The Thruxton 400, therefore, represents not just a new product launch, but a significant step in shaping the future dynamics of India’s premium two-wheeler landscape.

10. Recommendations

To maximize the Triumph Thruxton 400’s market impact and achieve its ambitious sales targets, the following strategic recommendations are proposed:

Emphasize “Accessible Premium” Positioning

The Thruxton 400 offers premium cafe racer styling and advanced modern features, including LED lighting, dual-channel ABS, and traction control.³ Crucially, it is priced competitively around Rs. 2.70 lakh, significantly lower than larger cafe racers like the Royal Enfield Continental GT 650.²⁷ This creates a unique “accessible premium” value proposition in the market. Marketing efforts should strongly highlight that riders can acquire genuine Triumph heritage and distinctive cafe racer aesthetics, combined with modern performance and safety features, without the prohibitive cost typically associated with higher-displacement premium motorcycles. Campaigns should visually contrast the Thruxton 400 with both higher-priced cafe racers and more basic retro-classic alternatives, emphasizing its exceptional value for money and unique style. The communication should focus on aspirational messaging that makes premium motorcycle ownership attainable for a broader audience.

Target New Entrants to the Cafe Racer Segment

Bajaj’s objective for the Thruxton 400 to become the “best-selling cafe racer” in India ³, despite the segment being traditionally niche ⁴, implies a strategy of market expansion rather than just competition within existing confines. To achieve such ambitious sales volumes, the Thruxton 400 must appeal to riders who may not have previously considered a cafe racer. Its refined engine characteristics ⁶ and manageable dimensions (inferred from its shared platform with the Speed 400 ¹⁴) make it approachable for a wider audience, including those upgrading from lower displacement motorcycles or first-time premium bike buyers. Market research should be conducted to identify the specific needs and desires of riders in the 250-350cc segment who are considering an upgrade, or those interested in distinctive styling but deterred by the high costs or perceived impracticality of larger cafe racers. Promotional activities, extending beyond traditional TVCs, should be tailored to showcase the Thruxton 400’s everyday usability, comfort (despite its sporty riding posture), and unique style as a desirable lifestyle choice. Organizing extensive test rides and experiential events will be crucial to highlight its compelling blend of classic charm and modern rideability.

Leverage the “Proven Platform” Narrative for Reliability and Service Confidence

The Thruxton 400 shares its engine and numerous components with the highly successful Triumph Speed 400 and Scrambler 400 X.³ This shared platform inherently implies proven reliability, readily available spare parts, and established service networks. For Indian consumers, particularly those making a significant investment in a premium motorcycle, reliability and robust after-sales support are critical decision-making factors. Therefore, all communications should emphasize the Thruxton 400’s “proven mechanicals” and “shared DNA” with its successful siblings. Highlighting Bajaj’s expanding service network and efficient parts availability will build significant consumer confidence, especially for a relatively new model entering a niche segment. This approach will effectively address any potential concerns regarding maintenance and long-term ownership, reinforcing the overall value proposition.

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