The Bologna-based motorcycle manufacturer is gearing up to welcome its fans again at full speed: starting on 21 April. Visits to the Ducati Museum and Factory will resume throughout the week.

Ducati Museum

The Ducati Museum will be accessible from Monday to Sunday from 9:00 to 18:00, with one closing day on Wednesday. In the halls of the Museum, located in the heart of the Ducati factory in Bologna. Visitors will be able to discover the most iconic racing. And road bikes that have made the brand’s history, along with many unique anecdotes and details.

Ducati Factory

The tour inside the Ducati Factory, allows enthusiasts to live the unique experience of walking through the production lines. And observing what happens in the factory where the Ducati motorcycles take shape. Can be booked every Monday, Tuesday, Thursday and Friday with two rounds of visits. The first at 9:30 and the second at 15:30.


The ticket price for admission only to the Ducati Museum is € 17, while the ticket with combined entrance to the Ducati Museum and guided Factory tour costs € 32. Both routes are subject to limited admission, with reservations required online only. Furthermore, until further notice. It will be mandatory to wear a surgical mask. And respect the interpersonal safety distance of at least 1 meter for the stay.

750 Imola

On the occasion of the full reopening of the Museum, starting on 23 April, the exhibition will be enriched by a new addition: the original and legendary Paul Smart’s ‘750 Imola’. To celebrate the 50th anniversary of the victory of the legendary rider at the 1972 Imola 200 Miles race. His bike will be added to the 42 motorcycles already present in the Museum for a limited period.

With this temporary exhibition, Ducati wishes to pay homage to a milestone in its motorcycle heritage and recall the memory of a great and exciting race. Which forever marked the unique and profound bond between the British champion and the Borgo Panigale company.

Borgo Panigale Experience

To keep in touch with all enthusiasts. Even from a distance, a new free virtual tour will also be available on the Ducati website from 21 April. Which further enriches the Borgo Panigale Experience digital offer. In this new model. It will be possible to explore some areas of the Ducati factory independently. From the entrance to the Visitor Centre to all the halls of the Museum.

Finally, “Online Journeys”, the virtual guided tours that allow you to discover the history and production areas of Ducati through a real remote guided tour, remain available by reservation. 

via Ducati and Ducati Museum

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