The CAKE Kids Evolution Program builds step by step skills and confidence among young riders – “learn to walk before you run.”
CAKE, the Swedish maker of premium lightweight, electric motorcycles, announced the launch of three new two-wheelers, named Ready, Steady and Go, respectively. It is exclusively aimed at young riders. Dubbed the CAKE Kids Evolution Program. The goal is to stimulate excitement for two-wheeled fun and build confidence among the young.
“Learning to ride a bicycle is a must before even thinking of anything with a motor. The common platform is joy and excitement, developing skills, balance, and control.
No matter where the path for kids on two wheels will take them. It’s also about responsibility and anxiety. Where step by step confidence and safety thinking is vital for kids and parents,” says Stefan Ytterborn, Founder and CEO of Cake.
Three new bikes, three new ways of riding
The Cake Kids Evolution Program serves riders from 2-to 8 years+. Gradually priming them by introducing more complex two-wheelers as they grow their skill set. It is all about progressively setting the pace and building confidence safely and inspiring.
A total of three models will be introduced. All are deeply rooted in the Cake’s promise of combining quality with excitement. Each serves a different age group and level of skill.
“Being a dad, I have been disturbingly surprised by the motorised off-road kid’s bikes that lately have hit the market, addressing kids from toddlers and up. With the Cake line of bikes, we want to excite young riders and stress safety.
It would help if you learned how to walk before you run. And you need to master your balance before you start playing around with a throttle”, comments Stefan Ytterborn.
These three different bikes bring kids on a two-wheeled journey. Where they’ll at first use, their feet to move around before upping the game to using pedals and finishing off with a throttle.
It’s a safe and fun way of developing the skills and positive attitude needed before a motor eventually pushes them, “ends Stefan Ytterborn.
All three models are available for ordering through www.ridecake.com today.
The Cake Kids Evolution Program
12-inch kick bike
From 2 years
€225 / $225
16-inch single speed MTB bike
From 4 years
€400 / $400
A true electric off-road motorcycle
From 6 years
€3,500 / $3,500