Unlocking a Seamless Buying Experience for the Iconic 350cc Lineup
Royal Enfield has made a landmark stride in its digital-first sales strategy by partnering with Amazon India. For the first time, customers can now buy Royal Enfield 350cc bikes online directly from Amazon.in. This strategic move strengthens the brand’s commitment to providing an omnichannel retail experience, blending the convenience of e-commerce with the trusted support of its dealership network.
The Full Royal Enfield 350cc Portfolio is Now Live!
Enthusiasts searching for the perfect mid-size motorcycle no longer need to rely solely on physical showrooms. The entire popular 350cc range, powered by the acclaimed J-Series engine, is now available for purchase on a dedicated Royal Enfield brand store on Amazon India.
Search and Buy These Bestselling Models Online:
| Royal Enfield Model | Category | Key Feature Focus | Starting Ex-Showroom Price (Approx.) |
| Royal Enfield Classic 350 | Retro Roadster | Timeless design, Dual Channel ABS, Tripper Navigation | ₹1.81 Lakh |
| Royal Enfield Hunter 350 | City Roadster | Most affordable RE, Agile handling, Urban appeal | ₹1.38 Lakh |
| Royal Enfield Bullet 350 | Legend/Icon | Classic 1950s British styling, Strong road presence | ₹1.60 Lakh |
| Royal Enfield Meteor 350 | Cruiser | Relaxed riding posture, Forward-set footpegs, Cruiser experience | ₹1.91 Lakh |
| Royal Enfield Goan Classic 350 | Bobber/Retro | Bobber styling, Whitewall tyres, Custom look | ₹2.18 Lakh |
Exclusive Online Convenience and Accessibility
This collaboration is a game-changer for the mid-size motorcycle segment in India, directly targeting the digital-savvy younger audience and offering several strong benefits:
- Enhanced Convenience: Customers can browse, compare specs, check Royal Enfield 350cc price details, and complete the booking from the comfort of their home, eliminating the need for multiple showroom visits.
- Flexible Payment Options: Leveraging Amazon’s robust platform, buyers can access various flexible payment and finance options for their motorcycle purchase.
- One-Stop Shop for Bikers: The dedicated brand store is a comprehensive digital outlet where customers can also purchase Genuine Motorcycle Accessories (GMAs), high-quality riding gear, and official Royal Enfield merchandise.
- Full Digital Footprint Across India: Royal Enfield’s 350cc lineup is now accessible through two of India’s leading e-commerce platforms (Amazon and Flipkart), covering a total of 10 major metro cities.
Availability: Cities Covered by the Amazon Partnership
The online purchase facility on Amazon.in is currently rolled out in five key metropolitan areas, with plans for further expansion:
- Ahmedabad
- Chennai
- Hyderabad
- New Delhi
- Pune
(Note: Customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai can currently purchase the 350cc range via the Flipkart platform.)
Seamless Online Booking to Offline Delivery
Crucially, the brand has adopted a hybrid retail model that ensures the integrity of the ownership experience. While the purchase and payment are handled online, the essential stages are still managed by authorized experts:
- Delivery and Handover: The motorcycle delivery, registration, and final documentation will be executed by the customer’s preferred Royal Enfield dealership in their city.
- After-Sales Service: Comprehensive service and warranty support will continue to be provided by the local authorized Royal Enfield service center, ensuring a high standard of post-sale care.
This move solidifies Royal Enfield’s position as a leader in adapting to the changing consumer landscape, driving greater accessibility and convenience for millions of motorcycle enthusiasts across India. Buy your next Royal Enfield bike online today!
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