After closing a very satisfying 2022, with the best year ever in the market and on the racetrack, 2023 started with very gratifying results.
9% Increase
In the first quarter of this year, Ducati delivered a new record of 14,725 bikes to Ducati enthusiasts, an increase of 9% versus 2022. The three main markets – Italy, the USA and Germany – were all positive, with a growth of 7% for Italy, 21% for the USA and 21% for Germany.
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Parts availability is generally better than last year, and this has helped. More is expected in Q2 when the new products for this year will be available in the network in the proper quantity, including the Multistrada V4 Rally, the Diavel V4, the entirely new Scrambler Ducati, the Panigale V4 R. Ducati started to deliver also one of the most awaited and exclusive Ducati ever, the Ducati Streetfighter V4 Lamborghini.
Racing, too is doing exceptionally well, with Pecco and Alvaro leading MotoGP and WorldSBK championships, respectively, raising the appeal of this very emotional brand.
Ducati ,CEO Claudio Domenicali said
“I want to personally thank all the Ducati family, meaning the suppliers, the Ducati employees that work in Borgo Panigale and in 15 other countries worldwide and the over 800 dealers in more than 90 countries who have played a key role in achieving these promising results, and of course, our passionate clients that gave us their preference”.
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Their passion and enthusiasm allow us always to be close to all the Ducatisti spread around the globe, bringing them the excellence of a motorcycle Made in Italy, unique experiences, and pride.
It’s beautiful to see how passionate and enthusiastic the Ducatisti community is and how you, as a company, are dedicated to connecting with them and sharing your pride in the excellence of Italian motorcycle craftsmanship.
Building a strong connection with your customer base is essential for any successful business, and it’s great to see you go above and beyond to provide unique experiences and foster a sense of community among your fans worldwide. Keep up the great work!
Source: Ducati
