Honda CB350: A New Retro-Classic Challenger to the Royal Enfield Classic 350

Honda CB350

The motorcycle market has witnessed an intriguing development with the launch of Honda’s new CB350, a bike designed to compete directly with the popular Royal Enfield Classic 350 in the retro-classic segment. This move by Honda is a significant step in capturing the interest of riders who are drawn to the unique blend of vintage style and modern functionality.

Priced competitively at Rs 1,99,900 for the DLX model and Rs 2,17,800 for the DLX Pro (ex-showroom, Delhi), the Honda CB350 not only promises classic charm but also incorporates contemporary features and technology. It showcases a blend of traditional design elements with advanced features like a semi-digital instrument console, smartphone connectivity, and an array of safety features, making it a noteworthy contender in this segment.

Royal Enfield Classic 350

The new Honda CB350 seems to be Honda’s direct response to the popularity of the Royal Enfield Classic 350 in the retro-classic motorcycle segment. The pricing strategy and the features mentioned indicate that Honda is aiming to offer a competitive and appealing alternative to motorcycle enthusiasts who are interested in this style of bike.


Key Features

  • Classic design with long metal fenders, metallic fork covers, and a split seat
  • Heritage-inspired semi-digital instrument console with Honda Smartphone Voice Control System
  • LED lighting, emergency stop signal, and Honda Selectable Torque Control
  • 348.36cc, air-cooled, single-cylinder engine producing 20.78 BHP and 29.4 Nm
  • 5-speed gearbox with assist and slipper clutch
  • Telescopic front fork and nitrogen-charged rear shock absorbers
  • Single 310 mm front disc and 240 mm rear disc with dual-channel ABS
  • 18-inch alloy wheels with a 130-section rear tire

Variants and Pricing

  • DLX: Rs 1,99,900
  • DLX Pro: Rs 2,17,800 (ex-showroom, Delhi)

Retro-classic motorcycle

Here’s a breakdown of its key aspects:

  • Design and Aesthetics: The classic design with long metal fenders and metallic covers for the front fork, along with the split seat, gives the CB350 a retro look that appeals to riders who prefer a vintage style. This design approach is similar to that of the Royal Enfield Classic 350.
  • Technology and Features: The semi-digital instrument console paired with the Honda Smartphone Voice Control System adds a modern touch to the retro design. The inclusion of LED lighting, an emergency stop signal, and Honda Selectable Torque Control (HSTC) indicate a focus on both functionality and safety.
  • Engine and Performance: The 348.36cc engine with 20.78 BHP and 29.4 Nm torque, paired with a 5-speed gearbox, suggests that the bike is designed for a smooth and comfortable riding experience. The assist and slipper clutch is an additional feature that enhances the riding experience, particularly in terms of gear shifting.
  • Suspension and Braking: The telescopic front fork and nitrogen-charged shock absorbers at the rear are set up for a balance of comfort and handling. The braking system, with a 310 mm disc at the front and a 240 mm disc at the rear, along with dual-channel ABS, ensures safety and effective braking performance.
  • Wheels and Tyres: The 18-inch alloy wheels and the 130-section tyre at the rear are standard choices for a bike in this segment, offering a good balance of stability and agility.
  • Pricing: The pricing of the DLX and DLX Pro variants indicates that Honda is positioning the CB350 as a premium offering in the segment, likely banking on its brand reputation and the additional features to justify the price point.

Key Analysis

Analyzing the Honda CB350 in the context of its positioning against the Royal Enfield Classic 350 and its potential impact in the market, several key points emerge:

  • Target Market and Positioning: The Honda CB350 is clearly aimed at the same market segment as the Royal Enfield Classic 350 – enthusiasts who appreciate a mix of classic styling and modern technology. Honda seems to be positioning the CB350 as a more technologically advanced and feature-rich alternative to the Royal Enfield, which has a more traditional, minimalist approach.
  • Design and Styling: The CB350’s design, with its long metal fenders, metallic covers, and split seat, appeals to those who value the retro-classic aesthetic. This design strategy is crucial as it directly challenges the Royal Enfield’s stronghold in this aspect, which has been a significant factor in its popularity.
  • Engine and Performance: The 348.36cc engine, while comparable to the Royal Enfield Classic 350 in displacement, offers a blend of performance and efficiency that is characteristic of Honda’s engineering. Its power output and torque, combined with the 5-speed gearbox and assist and slipper clutch, suggest a smooth and engaging ride, which could be a deciding factor for many buyers.
  • Advanced Features: Honda has incorporated modern features like the semi-digital instrument console, Honda Smartphone Voice Control System, LED lighting, emergency stop signal, and Honda Selectable Torque Control. These features are not typically found in the Royal Enfield Classic 350, giving the CB350 a significant edge for riders who value these modern enhancements.
  • Safety and Handling: The inclusion of dual-channel ABS, along with a robust braking system, and the combination of a telescopic front fork and nitrogen-charged rear shock absorbers, indicates a strong focus on safety and comfortable handling, which are key considerations for riders.
  • Pricing Strategy: The pricing of the CB350 is competitive, placing it in a similar bracket as the Royal Enfield Classic 350. This strategic pricing is essential for Honda to penetrate a market segment that has been largely dominated by Royal Enfield.
  • Brand Perception and Loyalty: Honda is banking on its global reputation for reliability and quality. However, it faces the challenge of swaying brand loyalists who are deeply attached to the Royal Enfield brand, especially in markets where Royal Enfield has a cult-like following.
  • Market Impact and Potential Challenges: The CB350’s success will depend not only on its own merits but also on how it is received against a backdrop of a strong, almost cult-like following of Royal Enfield. While the CB350 seems well-equipped to challenge the Classic 350, the degree to which it can convert Royal Enfield enthusiasts or attract new riders into this segment remains to be seen.

Price: Rs 1,99,900


The Honda CB350 appears to be a well-rounded package that combines classic styling with modern technology and features. It caters to a segment of riders who appreciate the charm of retro-classic motorcycles but also want the reliability and features of a modern bike. The success of this model will largely depend on how it stacks up against its primary rival, the Royal Enfield Classic 350, in terms of riding experience, reliability, and brand loyalty among riders.

Honda CB350 emerges as a compelling option in the retro-classic motorcycle segment, offering a robust combination of style, technology, and performance. With its classic aesthetics, modern tech features, reliable engine performance, and focused safety measures, the CB350 is positioned to appeal to both enthusiasts of retro-style bikes and riders seeking a dependable, feature-rich daily commuter.

The pricing strategy reflects Honda’s intent to challenge the dominance of the Royal Enfield Classic 350, aiming to attract a segment of the market that values the legacy and charm of retro designs along with the advancements of modern engineering. The success of the Honda CB350 will ultimately depend on how well it resonates with its target audience, balancing the allure of its retro appeal with the expectations of performance and reliability that come with the Honda brand.


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