Horwin unveils Project Horizon EICMA 2023-


Horwin made a striking statement at this year’s EICMA 2023, demonstrating that electric two-wheelers are not just a fleeting trend but a permanent fixture in the future of transportation. With “Project Horizon,” the company is at the vanguard, merging sustainability with innovative design to redefine urban mobility. This ambitious project, brought to life with the expertise of designer Arjan van der Boom, exemplifies Horwin’s commitment to a seamless and environmentally friendly riding experience.

Horwin Unveils “Project Horizon” For Sustainable Mobility In Europe

  • Brand, an Austrian-designed Chinese-made company, showcased its latest electric scooter concept, “Project Horizon,” at EICMA 2023.
  • Project Horizon is a collaboration between Horwin, custom bike builder Arjan van der Boom, and Europe’s riders and mobility innovators.
  • The goal of Project Horizon is to create a practical, efficient, stylish, and tech-loaded urban mobility solution.
  • The custom Senmenti 0, based on the Project Horizon concept, is expected to hit showroom floors in 2024 with a price tag of 14,900 euros (about $15,957 USD).
  • The custom Senmenti 0 is powered by a powerful electric motor with up to 600 Nm (420 pound-feet) of torque and a 16.2-kilowatt-hour battery pack that promises an impressive range of up to 300 kilometres (186 miles) on a single charge.

Project Horizon

The company captured the spotlight at EICMA 2023, proudly unveiling its latest strides in electric mobility with “Project Horizon.” This forward-thinking initiative stands at the forefront of Europe’s push towards sustainable transport, born from a collaboration that weaves together the insights of European riders, mobility pioneers, and Horwin’s design and engineering talent, along with the creative input of designer Arjan van der Boom.


In a bold move, Horwin is introducing the SENMENTI 0, a high-performance e-scooter. Initially previewed in prototype form at the previous EICMA, Horwin has since honed the design and escalated production, signalling a robust commitment to deliver this advanced electric two-wheeler to the market.

EICMA 2023

At the same expo, Horwin turned heads with their launch of a unique high-performance e-motorcycle that pushes the envelope, hitting top speeds of 200 km/h. This launch is part of the SENMENTI series and showcases Horwin’s dedication to redefining electric two-wheeler performance. The company has invested in cutting-edge batteries, motors, bodywork, assistance systems, safety mechanisms, and elegant designs to set new industry benchmarks.

Horwin’s approach to vehicle structure is equally innovative. After a dedicated six-year R&D phase, the company has steered away from the traditional structural layouts of fuel-powered vehicles. They have adopted a new mantra: “improving efficiency and reducing consumption.” This philosophy has given rise to the “IM integrated intelligent chassis,” a departure from the usual segmented battery, motor, and controller layouts.

Electric two-wheelers

These initiatives underscore Horwin’s role in the electric two-wheeler evolution, as demonstrated by their compelling presentations at EICMA 2023. With these developments, Horwin is not just keeping pace but setting the pace for the future of two-wheeled transport.

The benefits of Horwin’s Project Horizon and their presence at EICMA 2023 are multifaceted and far-reaching, touching on environmental, technological, and social aspects:

  • Environmental Impact Reduction: The push towards electric scooters, such as the SENMENTI 0, significantly lowers the carbon footprint of transportation, contributing to cleaner air and a reduction in greenhouse gas emissions.
  • Technological Innovation: Project Horizon is a showcase of the latest in electric vehicle technology, with high-performance batteries, motors, and integrated intelligent chassis, which could catalyze further advancements in the industry.
  • Urban Mobility Enhancement: The development of electric scooters like those presented by Horwin provides a solution to urban congestion and parking challenges, promoting a more efficient flow of city traffic.
  • Energy Efficiency: Electric two-wheelers are generally more energy-efficient than their gasoline counterparts, converting more energy from the grid to power at the wheels.
  • Operational Cost Savings: Riders benefit from the low operational costs associated with electric two-wheelers, such as savings on fuel, and maintenance, and lower running costs due to fewer moving parts.
  • Noise Pollution Reduction: Electric scooters contribute to quieter urban environments due to their silent operation, enhancing the quality of life in cities.
  • Stylish Design: By integrating style into sustainable transportation, Horwin addresses the desire for personal expression and aesthetic appeal in mobility choices.
  • Community and Rider Engagement: Horwin’s collaborative approach to design and development ensures that the products are closely aligned with user needs and community values, potentially leading to higher satisfaction and adoption rates.
  • Market Expansion: Introducing high-performance electric two-wheelers can expand the market, attracting not just traditional scooter users but also those interested in innovative, high-tech, sustainable options.
  • Leadership in Sustainable Practices: Horwin’s efforts position the brand as a leader in sustainable practices within the transportation industry, potentially influencing other companies to follow suit.

Urban mobility solutions

Pros of Horwin’s Project Horizon and EICMA 2023 Showcase:

  • Sustainability Commitment: Horwin is focusing on eco-friendly transportation, aligning with global efforts to reduce carbon emissions.
  • Advanced Technology: The SENMENTI 0’s development showcases the integration of high-performance specs with innovative battery and motor technologies.
  • Design Excellence: Collaborating with custom bike builder Arjan van der Boom, Horwin ensures that its scooters are not only efficient but also aesthetically appealing.
  • Rider-Centric Approach: By involving riders and communities in the development process, Horwin ensures that the end products meet actual user needs and preferences.
  • High-Performance Metrics: The SENMENTI 0 is set to offer impressive performance, with a powerful electric motor and a significant range on a single charge.
  • Structural Innovation: The move to an “IM integrated intelligent chassis” suggests a leap in efficiency and could set a new standard for the entire industry.

Cons of Horwin’s Project Horizon and EICMA 2023 Showcase:

  • Cost Barrier: The projected price point of the SENMENTI 0 is quite high, which could limit its accessibility to a broader market.
  • Market Readiness: While the technology is promising, the practicality of widespread adoption in various urban landscapes is yet to be tested.
  • Charging Infrastructure Dependency: The success of electric two-wheelers depends on the availability of a reliable charging network, which is still underdeveloped in many areas.
  • Production Scalability: As a new entrant to the high-performance electric scooter market, Horwin’s ability to scale production to meet potential demand remains unproven.
  • Competition: The electric two-wheeler market is becoming increasingly crowded, and Horwin will need to contend with well-established brands.
  • Battery Disposal and Recycling: While electric scooters are eco-friendly in operation, the environmental impact of battery production and disposal is a concern that still needs addressing.


Horwin’s showcase at EICMA 2023 vividly illustrates the dynamic advancements in electric two-wheelers. “Project Horizon” is setting a new standard for what riders can expect from sustainable mobility — a harmonious blend of high performance, cutting-edge technology, and stylish design. As Horwin prepares to roll out the SENMENTI 0, they are not merely participating in the industry’s evolution; they are actively forging a path towards a cleaner, more efficient future, with the wheels already set in motion to transform urban landscapes across Europe.


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