LiveWire S2 Del Mar Launch Edition UK price and other key details
Price: £16,990 (including VAT)
Reservations open: October 25, 2023 at 4 p.m. CET (10 a.m. Eastern time)
Deposit: 100 pounds sterling
Delivery: Q1 2024
Key features:
- 0-60 mph in 3.0 seconds
- 194 pound-feet of torque
- 101 mph top speed
- 84 peak horsepower
- Fully adjustable Showa suspension
- L1 and L2 charging
- A2 license compliant
Available colours: Nimbus Grey, Nightfall Blue, Asphalt Black
Reservations open October 25, 2023
The LiveWire S2 Del Mar represents a significant step for LiveWire, especially after its spin-off from Harley-Davidson. By targeting the electric motorcycle market in Europe and the UK, LiveWire is acknowledging the growing demand in these regions for sustainable and innovative transportation options. Below, we’ll explore the potential impacts and considerations of this launch:
- Market Positioning and Affordability: By introducing the S2 Del Mar as their most affordable model, LiveWire is likely aiming to appeal to a broader audience. This strategic pricing could attract new riders, including younger individuals and those who are environmentally conscious but previously hesitant due to the cost associated with electric motorcycles. It may also encourage existing motorcycle enthusiasts to consider transitioning to electric models.
0-60 mph in 3.0 seconds
- Performance and Specifications: The S2 Del Mar’s performance metrics, such as its 3.0-second zero to 60 mph acceleration and top speed of about 101 mph, position it competitively in the electric motorcycle market, balancing performance with practicality. These specifications, combined with advanced features like adjustable Showa suspension, indicate a commitment to maintaining high-quality riding dynamics, catering to both new riders and experienced motorcyclists.
- Charging Infrastructure and Battery Management: The absence of DC fast charging may be seen as a trade-off for cost reduction. However, the stated charging times—especially the 78-minute charge to 80% capacity using L2 charging—indicate practicality for daily use, as these charging times are suitable for overnight charging or charging during work hours. The real-world charging habits of riders will indeed vary, and LiveWire seems to be accounting for the reality that most users prefer frequent, shorter charging sessions.
A2 license compliant
- Delivery and Logistics: The planned delivery for Q1 of 2024 sets a clear timeline, building anticipation among consumers and allowing LiveWire to prepare logistically. The continued involvement of Harley-Davidson facilities in the powertrain production and bike assembly process suggests a beneficial arrangement between the two companies, leveraging existing manufacturing capacities.
- Licensing and Accessibility: Complying with A2 licensing requirements demonstrates LiveWire’s strategy to make electric motorcycles more accessible. This compliance removes a barrier for a segment of riders, potentially broadening the market and increasing the appeal to new or less experienced riders who hold an A2 license.
Pricing
- Pricing and Customization: Offering three colour choices provides a degree of personalization without overwhelming consumers or complicating the production process. The pricing, including VAT, remains consistent across different European countries, simplifying the purchasing process and reflecting an understanding of the market dynamics in different regions.
Pros of the LiveWire S2 Del Mar Launch Edition
- Affordable price
- A2 license compliant
- Excellent performance (0-60 mph in 3.0 seconds, 194 lb-ft of torque, 101 mph top speed)
- Fully adjustable Showa suspension
- L1 and L2 charging compatible
- Available in three colours: Nimbus Grey, Nightfall Blue, and Asphalt Black
Cons of the LiveWire S2 Del Mar Launch Edition - Limited production
- No DC fast charging
- Relatively new model, so long-term reliability is unknown
Conclusion
In conclusion, the introduction of the LiveWire S2 Del Mar indicates a strategic move to expand and solidify LiveWire’s presence in the electric motorcycle market. The company has made several decisions with this new model to balance performance, cost, and accessibility, reflecting broader trends in the transportation sector towards more sustainable, user-friendly solutions. The real test will come as the bikes reach consumers and the market response becomes clear in 2024.
