In 2017, Mitsubishi made a bold move by bringing back the Eclipse nameplate. However, instead of a sporty coupe, it was slapped onto the back of an SUV, much to the dismay of car enthusiasts everywhere. Fast forward to today, and Mitsubishi is at it again. The automaker has filed new trademark applications for some of its classic names like Montero and Lancer Sportback. But what does this mean for the future? Let’s dive into the details.
The Montero: A Blast from the Past
A Brief History of the Montero
If you’re a fan of off-roading, the Montero (or Pajero in some markets) probably holds a special place in your heart. This rugged SUV was known for its durability and off-road prowess. However, the Montero hasn’t been available in the US since 2006. That might change soon.
New Trademark Filing for Montero
Mitsubishi recently filed a trademark for the Montero name with the US Patent and Trademark Office (USPTO). This filing isn’t just limited to automobiles but includes dozens of other uses. So, what does this mean? We might see the Montero name on a future Mitsubishi model in the US. While the specifics are still under wraps, this filing has certainly sparked excitement among fans.
Lancer Sportback: The Hatchback That Could Return
What Was the Lancer Sportback?
The Lancer Sportback was the five-door hatchback version of the popular Lancer sedan. Introduced in 2010, it offered a practical alternative for those who wanted the sporty feel of a Lancer with a bit more cargo space.
Current Trademark Status
Mitsubishi filed a trademark for the Lancer Sportback, but it was initially refused by the USPTO. However, Mitsubishi didn’t give up and is currently appealing the decision. This appeal, filed in March, specifies the use for “automobiles and structural parts therefor.” If successful, we could see the Lancer Sportback name back in action.
Mitsubishi’s Electric Future: Could the Lancer Sportback Be an EV?
Collaboration with Nissan
Mitsubishi is teaming up with Nissan to bring a slew of new hybrid and electric models to the US. This collaboration includes Mitsubishi’s version of the next-generation Nissan Leaf. Rumors are swirling that the Lancer Sportback could be one of these new EVs if the trademark appeal is granted.
Why This Makes Sense
Given the industry’s shift towards electrification, it makes sense for Mitsubishi to leverage its iconic names for its new electric lineup. The Lancer Sportback, with its sporty yet practical design, could be a perfect candidate for an electric makeover.
What About a New Mitsubishi Truck?
Rumors of a New Truck
Aside from the Montero and Lancer Sportback, there are also rumors of a new Mitsubishi truck for the US market. While details are scarce, this has certainly piqued the interest of truck enthusiasts.
The DConcept: The Next Delica?
What Is the DConcept?
The DConcept is Mitsubishi’s vision for a future SUV that could potentially replace the Delica. Known for its versatility and practicality, the Delica has a cult following, especially in markets outside the US.
Potential Production Model
There are whispers of a production version of the DConcept making its way to the US. If true, this could be a game-changer for Mitsubishi, offering a unique blend of practicality and futuristic design.
What Does This Mean for Mitsubishi’s Future?
Reviving Iconic Names
By reviving iconic names like Montero and Lancer Sportback, Mitsubishi is tapping into nostalgia while also paving the way for its future lineup. This strategy could help the brand stand out in a crowded market.
Embracing Electrification
With the collaboration with Nissan and the potential for new hybrid and electric models, Mitsubishi is clearly embracing the shift towards electrification. This could be key to the brand’s long-term success.
When Can We Expect These New Models?
Timeline
While nothing is set in stone, it’s expected that the first new Mitsubishi models will start rolling off the production line sometime in 2025 for the 2026 model year. This gives Mitsubishi some time to finalize its plans and ensure these new models live up to the legacy of their names.
Conclusion: Exciting Times Ahead
Mitsubishi’s recent trademark filings for Montero and Lancer Sportback have certainly stirred up excitement. Whether these names will end up on new hybrid, electric, or conventional models remains to be seen. However, one thing is clear: Mitsubishi is gearing up for a major comeback. So, keep an eye out for what’s next from this iconic brand.
Stay Tuned for More Updates
As always, stay tuned for more updates on Mitsubishi’s latest moves. Whether you’re a fan of the rugged Montero, the practical Lancer Sportback, or you’re just curious about the brand’s future, there’s a lot to look forward to.
