MV Agusta and KTM AG, a subsidiary of PIERER Mobility AG. Have a commercial agreement to distribute the iconic Schiranna motorcycles in the U.S., Canada, and Mexico.
The deal, extends over several years. Focuses on the distribution, promotion and customer service of the MV Agusta motorcycles by KTM AG’s North American subsidiary.
MV Agusta’s strategic plan
On the one hand, the strength of the brand and the exclusivity of its motorcycles symbolise Italy’s design and engineering excellence. And on the other hand. KTM AG’s extensive and solid commercial organization will support the growth of MV Agusta in the North American region.
The agreement is part of MV Agusta’s strategic plan, which envisions significant growth in the coming years.
KTM AG group will create a dedicated US-based legal entity, which will be in charge of all MV Agusta operations in North America. In the future, MV Agusta motorcycles will be distributed through select KTM AG dealers and existing and new MV Agusta stores.
Timur Sardarov
Timur Sardarov, CEO at MV Agusta Motor S.p.A., commented: “I am thrilled by this agreement between two historic European motorcycle manufacturers.
I am confident that KTM’s extensive and professional sales organization. Paired with the strong appeal of our brand in the region. It will bring significant benefits to both companies.
Thanks to our cooperation. We will create synergies that will enable us to accelerate our growth strategy in North America.”
Hubert Trunkenpolz
Hubert Trunkenpolz, Member of the Executive Board at KTM AG, said: “We are incredibly excited to start a new partnership with such a historic motorcycle brand.
Our brands are going from strength to strength everywhere in the world. In North America, we will exceed 100,000 unit sales in 2022 with the KTM, Husqvarna and GASGAS motorcycle brands.
Taking on the distribution of the MV Agusta brand will complement our extensive premium motorcycle range.
With the addition of the most iconic Italian luxury motorcycle brand to our KTM North America operations. We can ensure support to all North American motorcycle enthusiasts and bring exciting new business opportunities to existing and new dealers.”
