Forget everything you think you know about Chinese motorcycles, because QJMotor just rolled into the game like a new character in a video game with maxed-out stats. They are not just launching bikes; they are dropping mic-level announcements that have the established brands sweating into their leathers. First, there’s the jaw-dropping QJMotor SRV600V, a cruiser so cool it might just have its own theme music, and then there’s the QJMotor SRK 800 RR, a sportsbike with racing DNA and an attitude to match, now ready to tear up UK roads.
The QJMotor SRV600V: The V-Four That Redefines Cool
QJMotor has launched the SRV600V with a V-Four engine in Malaysia, and its arrival is nothing short of a spectacle. This motorcycle is a power cruiser with a heart of gold, or at least a liquid-cooled 561cc V-four engine. For a cruiser in this segment, a V-four engine is a bit like wearing a tuxedo to a backyard BBQ: unexpected, but undeniably classy. It pumps out a respectable 67 hp and 54 Nm of torque, delivered smoothly through a six-speed gearbox and belt final drive. This is a bike that sounds as good as it looks, with a unique four-barrel exhaust setup that sings a powerful song.
Marketing Analysis & Competitors: In a market dominated by parallel twins and V-twins, QJMotor is making a bold play. By offering a V-four, they are targeting a niche that a lot of riders dream about. Its price point of RM33,888 positions it squarely against popular cruisers like the Royal Enfield Meteor 350 and Honda’s CB350RS, but with a unique engine configuration that gives it an immediate advantage for enthusiasts seeking something truly different. The bike comes loaded with premium components like Marzocchi upside-down forks and twin rear shocks, a TFT digital panel with Bluetooth connectivity, and a full suite of safety features including traction control and dual-channel ABS. It is an impressive package that makes it hard to dislike.
The QJMotor SRK 800 RR: A Track-Ready Terror
Meanwhile, across the globe, QJMotor is bringing its SRK 800 RR sportsbike to the UK. This bike is not messing around. It arrives with a reputation from the World Supersport Championship, and it brings its race-bred pedigree to the street. At its core is a 778cc inline-four engine, a powerhouse designed to deliver an impressive 120 bhp and 75 Nm of torque. This kind of power output puts it in direct contention with bikes like the Honda CBR650R, but with a significant power advantage.
Marketing Analysis & Competitors: QJMotor is entering a highly competitive UK market, but they are doing it with an attractive strategy: offer high-performance specifications and premium components at an accessible price. The SRK 800 RR arrives with Marzocchi adjustable forks and Brembo brakes, which are components you might expect on a much more expensive bike. With a price starting from £6,999, it is positioned as a serious, budget-friendly alternative to established Japanese and European brands. While some might be skeptical about its long-term reliability, the fact that it is a fully original design, built with high-quality parts, and backed by their parent company, Geely, a major player in the automotive world, gives it a compelling edge.
The Verdict: A New Era of Chinese Motorcycles
QJMotor is a brand on the rise, and these two bikes are perfect examples of their ambition. The SRV600V is a charismatic cruiser that offers a premium experience at a mid-range price, while the SRK 800 RR is a high-performance sportsbike that puts established competitors on notice. Both models highlight QJMotor’s commitment to using cutting-edge technology and premium components, making them not just great value-for-money, but genuinely desirable motorcycles. The likes are obvious: great specs, great looks, and a great price. The only potential dislike remains the unknown factor of long-term brand presence and reliability, but with their aggressive marketing and product quality, QJMotor seems determined to leave that reputation in the dust.
Credible Sources:
- 2025 QJMotor SRV600V launched in Malaysia, RM33.8k – paultan.org
- QJMotor Lands in the UK with a 16-Bike Line-Up for 2025 | Visordown
- QJMotor SRK 800 RR 4 Cylinder Middleweight Super Sports Bike – Appleyard Motorcycles
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