The changes made to the Porsche crest are the logo or emblem used by the Porsche brand. 

The new crest features several modifications to its design compared to the previous version:

  • The top of the crest has been widened, while the bottom has been narrowed, giving it a more dynamic and sharper appearance.
  • The outer bevel of the crest is slightly more comprehensive, and the background has been smoothed.
  • The red stripes on the crest now have a honeycomb structure.
  • The lettering at the top of the crest has been updated with the word “Porsche,” and the word “Stuttgart” (referring to the location of Porsche’s headquarters) is now written in black above the horse symbol.
  • The antlers of the horse symbol are slimmer, with more space between the groups of three.
  • The overall colour of the crest is a new shade of gold, which can appear similar to rose gold in certain lighting conditions.


Here are some additional details about the new badge:

  • The typeface on the company’s first cars inspired the new Porsche lettering.
  • The Stuttgart lettering is now in a more modern font.
  • The horse is now more muscular and has a more determined look.
  • The antlers are now more slender and graceful.
  • The red stripes now have a honeycomb pattern.
  • The background of the badge is now a smooth, matte finish.

Porsche has a history of periodically updating its crest; the previous version was used in 2014. The new design was a three-year-long project undertaken by the Style Porsche team. The crest has been modified multiple times, with revisions in 1954, 1963, 1973, 1994, and 2008.


Porsche considers continuous development and adjustment as key to its brand’s success, including the design language, principles, and even the crest. 


While many manufacturers are moving towards stylized text logos in the digital world, Porsche believes in the significance of its crest as a symbol of the brand’s identity. They see it as an essential emblem and will continue to use it rather than replacing it with just stylized text.

The first car to feature the new crest will be the all-new Panamera, set to be released later in the same year the passage was written. Other Porsche models will gradually adopt the new crest, and previous versions will still be available for purchase through Porsche Classic.

Several car companies have changed their logos recently.

  • Toyota: Toyota updated its logo in 2021. The new logo is more straightforward and modern, with a flat design and a blue gradient.

  • BMW: BMW updated its logo in 2022. The new logo is also more straightforward and modern, replacing the previous four interlocking circles with a single blue circle.
  • KIA: KIA updated its logo in 2019. The new logo is more geometric and angular, with a more modern typeface.
  • Peugeot: Peugeot updated its logo in 2021. The new logo is more simplified and modern, with a more stylized lion head.
  • Nissan: Nissan updated its logo in 2020. The new logo is more simplified and modern, with a more fluid typeface.

These are just a few examples of car companies that have changed their logos recently. Many other companies have also updated their logos recently as the automotive industry continues to evolve.

Here are some of the reasons why car companies might change their logos:

  • To reflect a new brand identity: A new logo can help a company rebrand itself and communicate a new message to consumers. For example, Toyota’s new logo is more modern and environmentally friendly, which reflects the company’s focus on sustainability.
  • To keep up with the competition: Other car companies are constantly updating their logos, so companies must keep up with the competition to stay relevant.
  • To make their logo more versatile: A new logo can be more versatile than an old one and can be used in a broader range of applications, such as digital marketing and social media. For example, the new BMW logo is more straightforward and modern, which makes it easier to use in digital applications.


There are several reasons why car companies might change their logos. These changes can help companies rebrand themselves, keep up with the competition, and make their logos more versatile.

Source: TG

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