Royal Enfield

Royal Enfield, a name synonymous with classic motorcycling, has always been more than just a brand; it’s a community, a culture, and a way of life. Rooted in the spirit of self-expression and individuality, Royal Enfield has consistently encouraged its riders to personalize their motorcycles, turning them into unique extensions of their personalities. This connection with its user base, a personal bond that transcends the mechanical, has been a hallmark of the brand.

In a market like India, where motorcycles are not mere toys but essential modes of daily transportation, the stakes are high for both buyers and manufacturers. Recognizing this, Royal Enfield has taken a significant step to make motorcycle ownership more accessible and stress-free with its Assured Buyback Program. This innovative initiative, in partnership with OTO Capital, aims to offer peace of mind, financial flexibility, and a true motorcycling experience to its customers. In this article, we will delve deeper into the details of this program and its potential to reshape the motorcycle buying process in India.

Royal Enfield Meteor 350 Aurora

The program offers a number of benefits, including:

  • Flexible tenure options of one to three years
  • Up to 45 percent lower EMIs
  • Guaranteed buyback value of up to 77 percent, depending on the tenure
  • Cashback incentive at the end of the period

Here are some key points about the Assured Buyback Program

  • Customer-Centric Approach: Royal Enfield has always focused on connecting with its customers on a personal level. The Assured Buyback Program is an extension of this approach, demonstrating the brand’s commitment to its customers.
  • Customization and Self-Expression: Royal Enfield has a strong tradition of encouraging its users to customize their motorcycles. This reflects the brand’s ethos of self-expression and individuality.
  • Understanding the Indian Market: In India, motorcycles are not just seen as toys or luxuries but are essential for daily mobility. Many people rely on motorcycles for their transportation needs, making the purchase decision significant.
  • Partnership with OTO Capital: Royal Enfield has partnered with OTO Capital to implement the Assured Buyback Program, which addresses the financial aspect of motorcycle ownership. This partnership allows customers to finance their motorcycles over a longer period with lower EMIs.
  • Tenure Options: The program offers flexible tenure options of one to three years, accommodating various customer preferences and financial situations.
  • Value Retention: One of the program’s key benefits is the assurance that Royal Enfield motorcycles hold their value. Customers can expect a guaranteed buyback value of up to 77 percent, depending on the chosen tenure.
  • Cashback Incentive: At the end of the program’s tenure, customers also receive a cashback incentive, adding to the overall appeal of the program.
  • Reshaping the Buying Process: The Assured Buyback Program is poised to reshape the motorcycle buying process in India by making it more accessible and hassle-free.
  • Upgrade Options: Customers have the flexibility to choose whether to continue financing their current motorcycle or upgrade to a new model at the end of the program’s tenure.
  • Initial Launch Cities: The program has initially been rolled out in 12 key cities in India, with plans for expansion to more locations in the future.


Royal Enfield’s Assured Buyback Program represents more than just a financial arrangement; it embodies the brand’s unwavering commitment to its customers. By addressing the unique challenges faced by motorcycle enthusiasts in India, such as affordability and value retention, Royal Enfield is not only making the ownership experience seamless but also ensuring that riders can truly savor the joy of motorcycling.


With its flexible tenure options, guaranteed buyback values, and the promise of a cashback incentive, this program stands as a testament to Royal Enfield’s dedication to its users. It’s a pledge to provide complete peace of mind, allowing customers to relish the pure essence of motorcycling. As it rolls out in key cities and plans for further expansion, Royal Enfield’s Assured Buyback Program is poised to redefine the way people buy, finance, and enjoy their motorcycles in India, setting a new standard for the industry.

 The Financial Express

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