The Ducati Diavel Platform: New Evolution into the Bentley Collaboration

The Ducati Diavel Platform

The unveiling of the Ducati Diavel for Bentley in Miami is indeed a significant event, especially for enthusiasts in the automotive and motorcycle industries. This collaboration between Ducati and Bentley under the Progressive Brand Group showcases a fascinating blend of high performance, craftsmanship, innovation, and exclusivity.

The Diavel for Bentley, based on the Diavel V4 platform, is particularly noteworthy for its unique design that integrates elements from Bentley’s Batur model. The Scarab Green colour, derived from the Bentley Mulliner palette, and the incorporation of design features from the Batur into various parts of the motorcycle, like the forged rims, side air intakes, and the front mudguard, underscore the meticulous attention to detail and design synergy between these two prestigious brands.

Luxury Collaboration Limited to 500 copies

The limited production run of 500 units, along with the even more exclusive series of 50 Diavel for Bentley Mulliner models, emphasizes the collector’s value of this motorcycle. The option for Bentley customers to personalize their Diavel for Bentley Mulliner adds layer of exclusivity and customization.


Moreover, the delivery of each motorcycle with an authenticity certificate, a plaque indicating the model’s name and serial number, and a personalized wooden crate, further elevates the Diavel for Bentley as not just a mode of transportation, but a collectible work of art.

Key Analysis

The collaboration between Ducati and Bentley to create the Ducati Diavel for Bentley is a significant event in the luxury automotive and motorcycle industries, combining the expertise of two renowned brands. Here’s a key analysis of this partnership and the product:

  • Brand Synergy: Ducati and Bentley, both part of the Progressive Brand Group, share core values such as performance, craftsmanship, innovation, and exclusivity. This collaboration is a strategic alignment that leverages the strengths and prestige of both brands.
  • Design and Aesthetics: The Ducati Diavel for Bentley is not just a motorcycle; it’s a statement of art and design. Its style, inspired by Bentley’s Batur model, represents a fusion of automotive and motorcycle design philosophies. The use of the Scarab Green color from the Bentley Mulliner palette and the incorporation of design elements from the Batur car model are indicative of a deep, thoughtful design process.
  • Exclusivity and Collectibility: With only 500 units being produced, the Diavel for Bentley is positioned as a collector’s item. The additional series of 50 Diavel for Bentley Mulliner models, customizable by Bentley owners, further elevates its exclusivity. This limited production enhances the bike’s desirability among collectors and enthusiasts.
  • Customization Options: The opportunity for Bentley customers to personalize their Diavel for the Bentley Mulliner model is a significant value addition. It allows for a high degree of personalization, making each motorcycle unique. This level of customization is a trend in the luxury vehicle market, appealing to a clientele that values uniqueness and personal expression.
  • Brand Extension and Market Reach: For Ducati, this collaboration is an extension into a more luxury-oriented market segment, potentially attracting customers who might not have considered a Ducati motorcycle previously. For Bentley, it’s a venture into the realm of two-wheeled luxury, offering their customers a new way to experience the brand.
  • Presentation and Delivery: The delivery of each motorcycle with an authenticity certificate, a serialized plaque, and a personalized wooden crate, enhances the overall experience of owning a Diavel for Bentley. It’s not just about owning a motorcycle; it’s about owning a piece of art and luxury.
  • Market Impact: This collaboration is likely to set a precedent in the luxury vehicle industry, demonstrating the potential for successful partnerships between motorcycle and car manufacturers. It could pave the way for more such collaborations, potentially changing the landscape of luxury vehicle manufacturing.

Exclusive Design

The Ducati Diavel for Bentley is a remarkable example of cross-industry collaboration, combining luxury, exclusivity, and bespoke design. It’s a strategic move that not only celebrates the heritage and craftsmanship of both Ducati and Bentley but also appeals to a niche market of luxury vehicle enthusiasts.

Impact on Motorcycle Enthusiasts

The Ducati Diavel for Bentley collaboration is poised to have a significant impact on motorcycle enthusiasts, particularly those with an interest in high-end, luxury motorcycles. Here are some key points considering the impact:

  • Elevated Interest in Luxury Motorcycles: This collaboration may increase interest and demand in the luxury motorcycle segment. Motorcycle enthusiasts who appreciate both high performance and exclusive design might find the Diavel for Bentley especially appealing, as it combines the engineering prowess of Ducati with the luxury aesthetic of Bentley.
  • Aspiration and Inspiration: For many motorcycle enthusiasts, owning a limited edition model like the Diavel for Bentley represents an aspirational goal. It can also serve as an inspiration for motorcycle designers and manufacturers to explore similar collaborations or to create motorcycles that blend artistic elements with high performance.
  • Expanded Audience: The partnership could attract a new audience to the motorcycle market, including Bentley enthusiasts who may not have previously considered motorcycle ownership. This crossover of car enthusiasts into the motorcycle realm can broaden the community and introduce new perspectives.
  • Redefining Motorcycle Luxury: This collaboration sets a new benchmark for what constitutes a luxury motorcycle. By integrating elements of luxury car design into a motorcycle, the Diavel for Bentley challenges traditional notions of motorcycle aesthetics and functionality.
  • Discussion and Debate within the Community: Among purists and traditionalists in the motorcycle community, such collaborations may spark debates about the direction of motorcycle design and manufacturing, especially regarding the balance between performance and aesthetic luxury.
  • Increased Brand Loyalty and Engagement: For existing fans of Ducati and Bentley, this collaboration may strengthen brand loyalty and engagement. It’s an opportunity for these enthusiasts to experience a new dimension of their favourite brand.
  • Potential for Future Collaborations: The Ducati Diavel for Bentley might pave the way for more collaborations between motorcycle and car manufacturers. Enthusiasts could see more innovative designs and concepts emerging from such partnerships, pushing the boundaries of what’s possible in motorcycle design and technology.

Performance and Innovation

The Ducati Diavel for Bentley is likely to be a topic of significant interest and excitement in the motorcycle enthusiast community, representing a fusion of high-end motorcycle performance with luxury car elegance and exclusivity.

This collaboration represents a significant moment in the luxury automotive and motorcycle industries, where two iconic brands have come together to create something truly unique. The Diavel for Bentley stands as a testament to the potential of collaborative innovation in design and engineering.



Witness the unveiling of the Ducati Diavel for Bentley, a limited-edition masterpiece born from the union of two iconic brands. This collaboration embodies performance, craftsmanship, innovation, and exclusivity, boasting a unique design inspired by the Bentley Batur. Only 500 Diavel for Bentley and 50 personalized Diavel for Bentley Mulliner models will be available, delivered in exclusive wooden crates. Be part of this bold story and own a piece of automotive art.

Given the significant interest and potential impact of the Ducati Diavel for Bentley on the motorcycle enthusiast community, especially for those who appreciate luxury and high-performance bikes, a call to action could be as follows:

  • Engage with the Community: If you are intrigued by the Ducati Diavel for Bentley, consider joining discussions in online forums, social media groups, or local motorcycle clubs where this model is being discussed. Sharing insights, opinions, and information can enrich your understanding and appreciation of this unique collaboration.
  • Attend Showcases or Events: Keep an eye out for motorcycle shows, exhibitions, or exclusive events where the Diavel for Bentley might be displayed. Attending these events offers a firsthand experience of the bike’s design and features.
  • Explore Ownership or Test Rides: If you are considering adding this model to your collection, contact Ducati dealerships for information on availability, pricing, and the possibility of test rides. For the exclusive Diavel for the Bentley Mulliner series, liaise with Bentley or Ducati representatives to understand the customization options.
  • Stay Informed: Follow Ducati and Bentley’s official channels for the latest updates, news, and information about the Diavel for Bentley. Staying informed will help you understand the bike’s place in the market and its evolving legacy.
  • Network with Fellow Enthusiasts: Networking with other enthusiasts can provide valuable insights, potential leads for purchasing, and a sense of community. This can be through online platforms, attending motorcycle events, or joining enthusiast clubs.
  • Document and Share Your Experience: If you get the opportunity to experience or own the Diavel for Bentley, consider documenting and sharing your experience through blogs, vlogs, or social media. This can contribute to the broader conversation and offer unique personal perspectives.
  • Consider Collectibility and Investment: For those looking at the Diavel for Bentley as a potential investment, research the collectibility aspect of limited edition motorcycles. Understand the factors that influence their value over time.

Remember, whether you’re a potential buyer, a motorcycle enthusiast, or simply an admirer of this unique collaboration, your engagement and actions contribute to the broader narrative surrounding this exciting development in the world of luxury motorcycles.


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