There seems to be a trademark dispute between a massive industry player (Hero MotoCorp, manufacturing the Harley-Davidson X440) and a relatively newer and smaller startup (Ultraviolette) over the use of a name that is very close in terms of alphanumeric sequence.

Here are a few thoughts on this situation:

1. Trademark Similarity: Trademarks are intended to prevent consumer confusion. Given the similarity between “X440” and “X44”, there’s a chance that consumers might confuse the two products if they were both on the market, especially in the same category.


2. Filing Dates Matter: Ultraviolette applied for their trademark a month and a half before Hero MotoCorp. This might give them an edge legally. However, when it comes to trademarks, it’s not just about who files first, but also who uses it first and where potential confusion might arise. If Hero MotoCorp can prove they had genuine plans to use the X440 name before Ultraviolette’s application, they might still have a shot at winning.

3. Size and Resources: As mentioned, Hero MotoCorp and Harley-Davidson are major players in the industry and likely have vast resources, including legal teams, to navigate such disputes. Ultraviolette, though smaller, has the advantage of having filed first and seems to have a solid understanding of the legal landscape given they’ve lodged their opposition within the deadline.


4. Possible Outcomes: There are various potential outcomes:

  • Settlement: Many of these disputes end in a settlement before they go to full hearings. Hero MotoCorp might decide that it’s cheaper and faster to settle, possibly with a licensing agreement or even a name change.
  • Hearing: If the dispute goes to a hearing, the Intellectual Property Office will evaluate the evidence and decide. Given the details presented, it could go either way.
  • Appeals: As mentioned, appeals can follow initial hearings, prolonging the resolution and adding to costs for both sides.

5. Public Relations Aspect: While legal battles are fought in courtrooms, the court of public opinion also matters. How each company handles this dispute, both legally and in its PR strategy, can influence its brand image.


The trademark opposition process in India is complex and can take several years to resolve. It is possible that the two companies will reach a settlement before the case goes to trial. However, if the case does go to trial, it is likely to be a lengthy and expensive process.

In any case, this situation serves as a reminder of the importance of thorough due diligence before introducing a new product or brand to the market, especially in industries where branding plays a critical role in consumer perception.

 Intellectual Property India, India Filings, CarandBike

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