The Ford Bronco has always turned heads in the U.S., but now it’s ready to make a statement in China. And what’s the plan? Produce it locally!
Why the Big Move?
Chinese consumers have faced hefty prices for the Ford Bronco, sometimes paying more than double its U.S. price. Import taxes, tariffs, and shipping costs are the culprits. Ford recognized this challenge and decided to make a bold move – produce the Bronco right in China.
Spotting the Differences
China’s Ministry of Industry and Information Technology recently released the first images of the locally produced Bronco. And guess what? They reveal a few interesting tweaks. Most notably, Ford added their brand lettering on the front grille, just above the Bronco’s name. Size-wise, the Chinese Bronco stands slightly taller and wider. Could the different wheels and wheel arches be the reason? Possibly!
Under the Hood
Let’s dive deeper. The Chinese Bronco houses a 2.3-liter engine, boasting 271 horsepower and 336 pound-feet of torque. It’s a smidge less powerful than its U.S. cousin, which roars with 300 hp. The Chinese version pairs this engine with an eight-speed automatic transmission, while the American version opts for a 10-speed.
What’s the Damage?
Now, the big question: the price. With the commencement of local production in 2024, the Bronco’s price tag is set to drop like a rock. We’re talking about a starting price that’s more than twice as cheap as before. Great news for Chinese consumers!
Variants on the Horizon
Photos have showcased two different four-door Broncos. Does this mean we’re bidding goodbye to the two-door version in China? It’s looking likely. And as for trim levels and equipment packages, Ford is keeping us on our toes. They’re revealing those details bit by bit.
Wrapping It Up
Ford is stepping up its game in the Chinese automotive market. By responding to local market needs and dynamics, Ford is not just introducing a car; they’re launching a statement. The Bronco is here to stay, and Chinese roads are about to see a lot more of this iconic off-roader.
