Continental and Swarovski Mobility Revolutionize Car Interiors with the Crystal Centre Display

Continental and Swarovski

Explore the groundbreaking Crystal Centre Display, a collaboration between Continental and Swarovski Mobility, redefining luxury in car interiors. Discover this 10-inch infotainment display, crafted from Swarovski crystal and equipped with cutting-edge microLED technology. Learn how it blends high-tech functionality with exquisite design, setting a new standard in automotive luxury.

This article delves into the innovative features, design, and visionary approach behind this technological marvel, offering a glimpse into the future of premium vehicle interiors. Ideal for automotive enthusiasts and tech aficionados


In a groundbreaking move, Continental, a leader in automotive manufacturing, has partnered with Swarovski Mobility, renowned for their crystal craftsmanship, to introduce an avant-garde technology in car interiors – the Crystal Centre Display. This collaboration marks a significant milestone in automotive luxury, combining high-end technology with exquisite aesthetics. The Crystal Centre Display is not just a step forward; it’s a leap into the future of car infotainment systems.


The Genesis of the Crystal Centre Display

The automotive industry constantly evolves, integrating innovative technologies to enhance user experience. Continental’s collaboration with Swarovski Mobility exemplifies this evolution. While brands like Mercedes-Benz and BMW have previously incorporated Swarovski crystals in their designs, the Crystal Centre Display is a unique venture, featuring a 10-inch central infotainment display crafted entirely from Swarovski crystals. This partnership brings together Continental’s technological prowess and Swarovski’s unparalleled crystal artistry.

A Technological Marvel: The 10-Inch Swarovski Crystal Display

At the heart of this innovation is the 10-inch central infotainment screen, a marvel of design and technology. Unlike traditional displays, this screen is made entirely of Swarovski crystal, providing a luxurious touch unprecedented in car interiors. The display employs state-of-the-art microLED technology within its three-dimensional crystal body, enabling it to remain transparent while displaying all necessary information vividly and clearly. This fusion of technology and luxury sets a new benchmark in automotive interior design.

MicroLED Technology: Redefining Transparency and Display Clarity

The microLED technology embedded in the Crystal Centre Display is a critical element of its functionality. This advanced technology allows for a high degree of transparency without compromising on display quality. The integration of microLEDs in a crystal setting is a feat of engineering, offering crisp visuals and vibrant colors, ensuring that essential information is conveyed elegantly and effectively.

Crafting Durability and Elegance: The Swarovski Crystal Facet Design

Swarovski’s contribution to this project extends beyond mere aesthetics. The crystal body of the display is crafted using special grinding techniques, resulting in a faceted look that is both delicate and durable. This technique not only enhances the display’s visual appeal but also contributes to its robustness, ensuring that the luxury and functionality of the Crystal Centre Display endure.

The Vision of Dr. Boris Mergell, Head of User Experience at Continental

Dr. Boris Mergell, Head of User Experience at Continental, has articulated a clear vision for the Crystal Centre Display. He envisions this innovation as a transformative element in premium vehicle interiors, aiming to revolutionize not just the display of information but the entire user experience. This display is designed to be a focal point in car interiors, blending information delivery with emotional appeal.

Setting a New Standard in Luxury Car Interiors

The Crystal Centre Display is set to redefine luxury in car interiors. Its unique combination of advanced technology and exquisite craftsmanship caters to a market that values both innovation and elegance. This display could potentially become a signature feature in high-end vehicles, distinguishing them in a competitive market.

Analysis of the Crystal Centre Display by Continental and Swarovski Mobility

Innovative Design: Unique and luxurious aesthetic with Swarovski crystals.Cost Implications: Increased cost of infotainment system and vehicle.
Advanced Technology: High-quality, clear, and vibrant display with microLED technology.Maintenance and Durability: Complex and costly maintenance and repair.
Aesthetic Appeal: Faceted crystal design enhances vehicle interior luxury.Target Audience Limitation: Appeal limited to a niche market.
Transparency and Visibility: Futuristic and unobtrusive user interface.Distraction Factor: Potential safety concerns due to driver distraction.
Emotional Engagement: Personalized and emotionally engaging user experience.Integration Challenges: Design and technical integration challenges in different car models.
Market Differentiation: Key differentiator for luxury car brands, setting new interior standards.Potential Overreliance on Technology: Risk of overshadowing other essential automotive aspects.

This table provides a clear and concise overview of the advantages and potential drawbacks of the Crystal Centre Display, offering a comprehensive perspective on this innovative automotive feature.


The partnership between Continental and Swarovski Mobility in creating the Crystal Centre Display is a testament to the limitless possibilities when technology meets artistry. This innovative display is not just a new product; it’s a new paradigm in automotive interior design, offering a glimpse into the future of luxury vehicles. It stands as a symbol of sophistication, technology, and unparalleled craftsmanship in the automotive industry.


  • What is the Crystal Centre Display?
    The Crystal Centre Display is a 10-inch infotainment screen made entirely from Swarovski crystal, featuring advanced microLED technology, developed by Continental in partnership with Swarovski Mobility.
  • How does the microLED technology enhance the Crystal Centre Display?
    MicroLED technology allows for high transparency and clarity, ensuring that information is displayed vividly without compromising the screen’s transparent crystal aesthetic.
  • What makes the Crystal Centre Display unique in car interiors?
    Its composition of genuine Swarovski crystals and the integration of cutting-edge microLED technology make it an unprecedented luxury feature in car interiors.
  • What is the vision behind the Crystal Centre Display?
    The vision is to transform car interiors into a hub of luxury and high-tech user experience, moving beyond traditional displays to create an emotionally appealing focal point.
  • Can we expect to see the Crystal Centre Display in future car models?
    While specific models have not been announced, it is anticipated that this luxury display will become a distinguishing feature in premium vehicles.


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