It is unfortunate to hear about the cyber-attack on Suzuki Motorcycle India’s operations, leading to the halt of production at its factories. The attack has resulted in an estimated production loss of over 20,000 vehicles during the affected timeframe.
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Suzuki Motorcycle India has taken measures to address the situation, including postponing its annual supplier conference due to an “unprecedented business requirement.” The company has reported the incident to the concerned government department and is cooperating with an investigation. However, the spokesperson did not disclose the source of the attack or provide a specific timeline for when production will resume. Nevertheless, sources indicate that the plant should continue operations in the coming days.
Suzuki Motorcycle India holds a significant position in the Indian two-wheeler market. In fiscal 2022-23 (FY23), it was the country’s fifth-largest two-wheeler producer, manufacturing nearly a million units. India is an important market for Suzuki Motor Corporation, second only to Japan. The Indian production contributes to the company’s global output, with approximately 20 percent of the motorcycles manufactured in India being exported to key international markets.
India plays a vital role in Suzuki Motor Corporation’s global operations, accounting for 50 percent of its global output. The Indian market experienced significant growth in the last financial year, with Suzuki’s global output increasing by over 220,000 units. Nearly 85 percent of this growth came from India.
Suzuki Motorcycle India has a market share of nearly 5 percent in the highly competitive Indian two-wheeler market. Its Burgman Street and Access scooters enjoyed significant mindshare, accounting for over 90 percent of the company’s total output in FY23. In the scooter segment, Suzuki Motorcycle holds a market share of 14 percent.
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Suzuki Motor Corporation has projected a 4.4 percent growth in global output for the fiscal year 2023-24 (FY24), with India expected to continue driving its international sales. The company’s focus on the Indian market reflects its recognition of India’s importance in its overall growth strategy.
Unfortunately, the cyber-attack has disrupted Suzuki Motorcycle India’s operations, but it is reassuring to know that the company is taking appropriate measures to investigate the incident and resume production.
Source : Autocar India