Ducati and Bulgari collaborate to revolutionize the watches

Ducati and Bulgari collaborate to revolutionize the watches

  • Ducati and Bulgari signed a new partnership based on shared values of lightness. Technology, design and passion for beauty.
  • The Bulgari Aluminum Ducati Special Edition chronograph redefines the standards of luxury sports watches with premium materials and exclusive colours.
  • Produced in a limited series of one thousand pieces. The watch is personalized with the Ducati brand and carries an engraving on the case back.

Partnership

Ducati and Bulgari announce a new partnership, a collaboration between two iconic Italian brands in their respective worlds. Who share a shared vision of innovation and design and a great passion for beauty.

The collaboration gives birth to the Bulgari Aluminum Ducati Special Edition chronograph. An elegant sports watch produced in a limited edition of one thousand pieces . Celebrates the partnership between the jewellery Maison and the iconic Italian motorcycle manufacturer. A combination of excellence, performance and passion.

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The Bulgari Aluminum Ducati Special Edition redefines the standards of what a luxury sports watch can be. The clock presents a stunning dial in Ducati red colour. And three subdials with a sporty style inspired by the Ducati rev counter graphics: black background, white indexes and red sphere. The hour markers also refer to the aesthetics of the Italian motorcycle manufacturer.

Andrea

Andrea Ferraresi, Ducati Centro Stile Director: “The collaboration with Bulgari is based on many elements that we have in common. First and foremost the fact that it is another Italian brand for which design is much more than a corporate asset. It is a true raison d’être. 

The values that have inspired us in this project are:

  • The quest for lightness.
  • Obsessive attention to detail.
  • The use of fine materials.
  • The creation of a distinctive and immediately recognizable design.

Working on this project with Fabrizio Buonamassa Stigliani, Bulgari’s Product Creation Executive Director, whom I have known for 15 years. Was a way of bringing together our passions: motorbikes and high-end watchmaking.”

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Fabrizio

Fabrizio Buonamassa Stigliani, Bulgari’s Product Creation Executive Director: “I had a great pleasure to visit once again the Ducati factory in Borgo Panigale in Italy and exchange with Andrea Ferraresi.

Discussing the many parallels between motorbikes and watches, our shared passion for the beauty of the mechanics and the Italian design approach. 

The Bulgari Aluminum model was a natural choice for this unique collaboration due to its materials, sporty character, and iconic look. The red colour and the recognizable font that we use for the numerals on the dial are a nod to the captivating universe of Ducati motorbikes.”     

The watch features a 40 mm diameter aluminium case with the iconic bezel and bracelet in black rubber. Premium materials. In contrast, the crown and chronograph pushers are made of titanium.

The timepiece is water-resistant to 100 meters, and the mechanical automatic BVL 130 movement. Beating inside at the rate of 28,800 vibrations per hour ensures tenth-of-a-second accuracy.

The watch

With anti-wear DLC treatment, the titanium case back is personalized with the Ducati brand. And production number to attest to the uniqueness of the limited edition piece. The watch is delivered in a particular anodized aluminium case with a rubber interior and soft-touch finish. Bearing the signatures of the two brands Ducati and Bulgari.

For Ducati, the collaboration with another Italian brand, such as Bulgari, is an occasion to celebrate the excellence of Made in Italy. At the same time. This represents an opportunity to offer intense Ducatisti experiences and products outside of the motorcycling world that enhance beauty, technology and passion.

The Bulgari Aluminum Ducati, Special Edition timepiece, is already available for sale in Bulgari stores, authorized retailers, and on the brand’s website. 

via Ducati

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Akash Dolas

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