Honda and Motul to become official sponsor and lubricant supplier

 Honda and Motul to become official sponsor and lubricant supplier

Honda and Motul will become the official sponsor and official lubricant supplier of TeamHRC, competing in the 2021 Superbike World Championship.

Just unveiled during the virtual team launch, the stunning 2021 livery of Alvaro Bautista. And Leon Haslam’s CBR1000RR-R FIREBLADE bikes will showcase the renowned Motul brand as of the upcoming official SBK test in Catalunya. 

Highlighting the partnership between two strong and successful brands that both have deep roots in the motorsport field.

To replicate the success they have achieved in other international championships in the highly competitive WorldSBK arena. Honda and Motul are strengthening their alliance in the relentless pursuit of technical excellence. 

Therefore, a collaboration between the two firms’ engineers and R&D departments continues as they keep striving. And it is to develop first-rate lubricant products for the powerful CBR1000RR-R FIREBLADE.

Tetsuhiro Kuwata – HRC Director

“We are pleased to announce Motul as Official Sponsor of our factory TeamHRC in the highly competitive 2021 Superbike World Championship.

Thereby extending the relationship between our brands and further strengthening what a significant project for us with our CBR1000RR-R FIREBLADE is.

 Honda and Motul each boast a long and successful history in high-level motorsport competition worldwide.

The constant pursuit of victory drives both brands. And the firm belief the racing arena is ideal for growing our human capital and developing our know-how and technology. 

In doing so, we offer our customers the best possible products while bringing joy and excitement to our fans worldwide. We are living in a time of significant challenges.

Still, we are ready to fight to achieve our mutual goals. Which we will pursue with determination, positivity, and confidence in the future.”

Nicolas Zaugg, Motul Chief Value Officer

“We are delighted to be extending our excellent working relationship with Honda and HRC to WorldSBK.

The collaborative vision and technological partnership we have developed together is the perfect example of the Motul living laboratory philosophy.

We develop and test experimental products in a racing application before offering them to a broader customer base. It’s a win-win deal as far as we are concerned.”

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