Key points
- Hero MotoCorp has set a target of achieving 30% of its sales through digital channels by 2030.
- The company currently generates around 10% of its sales through digital channels.
- Hero has been investing heavily in its digital infrastructure in recent years.
- The growth of digital sales is being driven by a number of factors, including the increasing popularity of smartphones and the growing number of people who are comfortable shopping online.
- Digital channels offer a number of advantages for businesses, such as the ability to reach a wider audience and collect data about customer behaviour.
- The goal of achieving 30% of sales through digital channels by 2030 is aggressive.
- The company has the resources and the commitment to make it happen.
- If Hero MotoCorp is successful, it will be a major milestone in the company’s digital transformation.
Details
Hero MotoCorp, India’s largest two-wheeler maker, has set a target of achieving 30% of its sales through digital channels by 2030. The company currently generates around 10% of its sales through digital channels, but it plans to increase that to 30% by 2030.
The company is investing heavily in its digital infrastructure in recent years. The company has launched a new website and mobile app, and it has also partnered with e-commerce platforms like Amazon and Flipkart.
They are also using digital channels to reach out to customers with its products and services. For example, the company offers online financing options and a virtual showroom where customers can view and test-ride motorcycles and scooters.
Digital sales
The growth of digital sales is being driven by a number of factors, including the increasing popularity of smartphones and the growing number of people who are comfortable shopping online. Digital channels also offer a number of advantages for businesses, such as the ability to reach a wider audience and collect data about customer behaviour.
The objective of achieving 30% of sales through digital channels by 2030 is very ambitious, but it is not out of reach. The company has the resources and the commitment to make it happen. If Hero MotoCorp is successful, it will be a major milestone in the company’s digital transformation.
Here are some of the benefits Hero MotoCorp can expect from increasing its sales through digital channels:
- Increased reach: Hero MotoCorp to reach a wider audience of potential customers.
- Improved customer service: WIll provide better customer service, such as by allowing customers to track their orders online or to get in touch with customer support 24/7.
- Increase in efficiency: The company can streamline its operations and become more efficient.
- Increased insights: Digital channels can help Hero MotoCorp collect data about customer behaviour, which can be used to improve its products and services.
Conclusion
The benefits of increasing sales through digital channels are significant. Hero MotoCorp is well-positioned to achieve its goal of 30% digital sales by 2030.
