Last year was full of surprises for MV Agusta as the brand keeps delivering one excellent model after another. Like the Superveloce Alpine and Rush 1000 hyper naked.
The newest additions to their already beautiful lineup are the Lucky Explorer 5.5 and 9.5 bikes. Which showcase a contemporary heritage-inspired styling, top-notch build quality and capable off-road chops.
There is one dominant trend in the current bike market: adventure bikes. Manufacturers have started to lend their weight to the segment significantly, flooding the market with different models and brands.
15000 pre-orders
One of the few in the space that can rival the big boys (and grab headlines) is MV Agusta.
To further illustrate its commitment to the segment.MV Agusta announced today that it had 15,000 pre-orders for its new Lucky Explorer ADV bikes.
When MV Agusta revealed its partnership with Qianjiang Group. Few were aware of the 9.5 and 5.5 series of ADV machines that awaited us.
While both motorcycles were engineered in Italy. They were developed on different continents due to the unique conditions present in their respective regions.
Of the two, the 5.5 is undoubtedly flashier thanks to its restyling and rebranding as a Benelli TRK 502.
However, the 9.5 Massive Middleweight adventure tourer is the more interesting of the two.And MV officially launched both of these models at EICMA 2021.
Sardarov said
“The new Lucky Explorers will be built here in Varese. (We) have already received pre-orders for 15 thousand units: two years of work in practice.
“For all our models, the market, in general, is receptive. We are seeing significant interest from customers. And once the obstacles of the pandemic and the constraints on the supply chain will subsidize, we will be able to raise our production levels significantly”.
Production for the model will be double; they will manufacture 9000 units in 2022 once MV Agusta returns to capacity. While the brand’s flagship classics will continue to expand their lineup, MV is also getting into electric bikes.
Further Sardarov said
“I’m here to stay, and the goal in 2025 is to bring MV Agusta on the stock exchange,” revealed Sardarov. “A company with 350 million revenues, with an EBITDA (earnings before interest, taxes, depreciation, and amortization) of at least 50 million and a shareholding structure that will also involve employees.”
via ilsole24ore
