New Bugatti Chiron Pur Sport Grand Prix

In the world of hypercars, exclusivity and performance are paramount. The Bugatti Chiron Pur Sport Grand Prix epitomizes these qualities, standing as a testament to the pinnacle of automotive engineering and design.

Here are the key points about the Bugatti Chiron Pur Sport Grand Prix:

  • Only three of these cars will be made, and they will all be sold to customers in Singapore.
  • The car honours the brand’s racing heritage with a few exclusive touches, including the number 32 on the door panel and a massive rear wing with the Bugatti wordmark and “EB” logos.
  • This particular car wears a Blanc white paint job with Grand Prix Red and black accents.
  • As with every Chiron, the Pur Sport Grand Prix uses the same quad-turbocharged W16 engine.
  • No word on how many Grand Prix models Bugatti plans to build before production of the Chiron comes to an end, but it’s probably in the double digits.


Developed by Bugatti’s renowned Sur Mesure customization team, this version of the Chiron is not just a car, but a moving piece of art and history.



Limited to a mere three units, each model is a tribute to Bugatti’s storied racing heritage and a showcase of contemporary technological prowess. This article delves into the unique features, design elements, and performance capabilities of the Chiron Pur Sport Grand Prix, a vehicle that transcends the boundaries of a typical hypercar. Here are some of its standout features:

  • Tribute to Racing Heritage: The Chiron Pur Sport Grand Prix pays homage to Bugatti’s illustrious racing history, particularly the 1931 Grand Prix. This is evident in the number 32 on the door panel, a nod to the Type 51’s racing number in 1931.
  • Distinctive Design Elements: The car showcases a massive rear wing adorned with the Bugatti wordmark and “EB” logos, a signature design element. Above the headlights, there’s a repeating pattern of these logos, adding to its unique aesthetic.
  • Exclusive Color Scheme: This specific model is finished in Blanc white, complemented by Grand Prix Red and black accents, a colour combination that emphasizes its exclusivity. Previous models had their own distinctive colour schemes, like Steel Blue Matte with red accents, and Matt Black Carbon with Matt Jet Grey accents.
  • Performance Specs: Under the hood, the Chiron Pur Sport Grand Prix houses the same quad-turbocharged W16 engine found in the standard Chiron. While Bugatti hasn’t confirmed any changes, the engine typically delivers 1,479 horsepower and 1,180 pound-feet of torque.
  • Enhanced for Track Performance: Each Pur Sport model is 110 pounds lighter than the average Chiron and is equipped with stiffer springs, making it more suited for track use.
  • Exclusivity and Future Production: While the exact number of Grand Prix models Bugatti intends to produce is not disclosed, it’s suggested that the figure could be in the double digits. This limited production run adds to the car’s exclusivity and desirability among collectors and enthusiasts.


Key Analysis

The Bugatti Chiron Pur Sport Grand Prix exemplifies the zenith of automotive luxury and performance, marked by several key elements:

  • Exclusivity and Heritage: The production of only three units of the Chiron Pur Sport Grand Prix underscores its exclusivity. Each model is a tribute to Bugatti’s rich racing heritage, particularly the 1931 Grand Prix, highlighted by the number 32 on the door panel. This not only enhances the car’s collectability but also connects modern engineering with historic triumphs.
  • Customization and Design: The involvement of Bugatti’s Sur Mesure customization team signifies a high level of personalization and attention to detail. The unique color schemes, such as Blanc white with Grand Prix Red and black accents, and the distinctive placement of the Bugatti wordmark and “EB” logos, create a visually striking and unique aesthetic that distinguishes this model from standard Chirons.
  • Engineering and Performance: While maintaining the Chiron’s renowned quad-turbocharged W16 engine, with 1,479 horsepower and 1,180 pound-feet of torque, the Pur Sport Grand Prix variant boasts enhancements like being 110 pounds lighter and having stiffer springs, optimizing it for track performance. These modifications demonstrate Bugatti’s commitment to pushing the boundaries of what hypercars can achieve.
  • Market Position and Demand: The Chiron Pur Sport Grand Prix’s limited production run and unique features cater to a niche market of ultra-high-net-worth individuals who value exclusivity and bespoke design in their automotive purchases. The rarity and distinctiveness of the model make it a valuable asset, likely to appreciate over time.
  • Brand Legacy and Future Prospects: This model reinforces Bugatti’s legacy as a manufacturer of extraordinary and exclusive vehicles. It also raises questions about the future direction of the brand, particularly in terms of innovation, exclusivity, and adaptation to changing market trends, especially with the impending end of Chiron production.

Luxury Automotive Market

Analyzing the Bugatti Chiron Pur Sport Grand Prix reveals a set of distinct pros and cons:


  • Exceptional Performance: With its quad-turbocharged W16 engine producing 1,479 horsepower and 1,180 pound-feet of torque, the Chiron Pur Sport Grand Prix offers unparalleled performance. The vehicle’s reduced weight and stiffer springs enhance its track capability.
  • Exclusivity and Collectibility: Limited to only three units, this model is extremely exclusive, which significantly increases its collectibility and potential as an investment.
  • Custom Design and Heritage: The bespoke design elements, such as the unique colour schemes and the number 32 homage to the Type 51’s 1931 Grand Prix, add a historical and cultural value that extends beyond mere aesthetics.
  • Brand Prestige: Owning a vehicle from a prestigious brand like Bugatti, especially a limited edition model, is a status symbol, reflecting not just wealth but also a discerning taste for fine automotive craftsmanship.
  • Technological Innovation: As with all Bugattis, the Chiron Pur Sport Grand Prix showcases advanced automotive technology and engineering, setting benchmarks for what hypercars can achieve.


  • Prohibitive Cost: The extreme exclusivity and custom features of the Chiron Pur Sport Grand Prix come with a correspondingly high price tag, making it inaccessible to all but the wealthiest individuals.
  • Practicality: Despite its performance capabilities, the Chiron Pur Sport Grand Prix, like most hypercars, is not practical for everyday use, being more suited for collectors and occasional driving experiences.
  • Limited Production: The rarity of the vehicle means that maintenance and repairs can be more complicated and expensive, requiring specialized service that can only be provided by a select few experts.
  • Depreciation Concerns: While the car may appreciate in value due to its rarity, as with most cars, there’s always a risk of depreciation, especially if it’s driven regularly or if the market for luxury cars shifts.
  • Environmental Impact: The Chiron’s W16 engine, while a marvel of engineering, is not environmentally friendly, contributing significantly to carbon emissions, which is increasingly a concern in today’s climate-conscious world.


The Bugatti Chiron Pur Sport Grand Prix is more than just a hypercar; it is a symbol of automotive exclusivity and a homage to racing legacy. With its limited production, bespoke design elements, and exceptional performance capabilities, it represents the zenith of what modern automotive technology and craftsmanship can achieve.

For the discerning few who have the privilege of owning one, the Chiron Pur Sport Grand Prix is not only a remarkable driving machine but also a collector’s item destined to occupy a special place in the annals of automotive history. In a world where cars are often seen as mere means of transportation, the Chiron Pur Sport Grand Prix stands out as a remarkable exception, an embodiment of luxury, heritage, and unparalleled engineering excellence.


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