Norton Motorcycles’ Resurgence: EICMA Unveiling and the Return of Manx and Atlas
The historic British marque, Norton Motorcycles, is poised for a major global relaunch under the stewardship of India’s TVS Motor Company, with a confirmed unveiling of four new motorcycle models at the upcoming EICMA 2025 in Milan on November 4th.
This resurgence is backed by a substantial commitment, with TVS investing over £200 million in the brand since its acquisition in 2020. The investment has facilitated a complete overhaul, including a move to a state-of-the-art facility in Solihull, UK.
Confirmed New Model Names and Inferred Categories:
Norton has officially confirmed the names of three of the four models, resurrecting iconic badges:
| Model Name | Historical Context | Inferred New Model Type (Based on recent reports) | Engine Spec (Rumored/Inferred) |
| Manx | Legendary single-cylinder pure-bred racing bike (1947–1962), dominated the Isle of Man TT. | Naked Bike / Roadster | Likely a new parallel-twin engine in the 700-900cc range. Some rumors suggest a smaller 450cc parallel-twin platform (co-developed with BMW/TVS). |
| Manx R | The ‘R’ likely signifies a higher-spec, performance-oriented version. | Sportbike / Faired Version | Same platform as the Manx, but with sport-oriented ergonomics, suspension, and tuning. |
| Atlas | Originally a 745cc parallel-twin model (1962-1968), more recently associated with a cancelled 650cc scrambler project. | Middleweight Adventure (ADV) Bike | Expected to feature a 600-700cc twin-cylinder engine, possibly a heavily reworked version of the previous 650cc parallel-twin unit. It’s benchmarked against rivals like the Yamaha Tenere 700. |
| Fourth Model | Unnamed. | Flagship V4 Superbike or Neo-Retro Classic (Names like Electra and Combat have been trademarked). | A new V4-powered superbike is confirmed as the halo product. Norton is reportedly targeting a power-to-weight ratio of less than 1 kg per horsepower for its ‘B-series’ V4 models. |
Key Takeaways and Expectations:
- V4 Superbike Focus: The V4 superbike is set to lead the charge, likely offered in two versions, and its development has been a high priority, with test mules spied featuring top-spec components like Brembo Hypure brake calipers.
- Middleweight Strategy: The inclusion of the Atlas as a middleweight ADV and the Manx as a mid-capacity naked/sportbike signals Norton’s strategic move into the popular 350-900cc segment, broadening its appeal beyond the niche, high-end superbikes like the existing V4SV. This is critical for entering new, volume-driven markets like India.
- The Manx Legacy: The revival of the Manx name—a symbol of British racing glory that once defined the IOMTT—places high expectations on the new naked and sportbike models. They must deliver modern, groundbreaking performance to live up to the badge’s weight.
- Indian Manufacturing Link: The new middleweight models, including a potential 450cc platform, are reportedly being developed with TVS’s manufacturing capabilities in India, aiming to take on competitors like the Royal Enfield and Triumph middleweights in global markets.
Source
Official Confirmation of New Models and Investment:
- Norton Motorcycles | Official Site
- Norton Motorcycles Unveils Design Sketch for New Flagship Superbike, Signals Brand Resurgence (Mentions £200 million+ TVS investment and EICMA reveal)
Model Names, Categories (Manx, Manx R, Atlas), and Specifications:
- Four new Norton bikes to be revealed at EICMA 2025 (Explicitly names Manx, Manx R, and Atlas, and infers their segments: V4 Superbike variants and midsize ADV)
- EICMA 2025: New Norton Adventure Bike Debut Confirmed (Confirms the middleweight adventure bike, Atlas, with a 600-700cc twin-cylinder engine)
- New twin-cylinder Norton ADV bike to debut at EICMA 2025 (Details on the 600-700cc twin and benchmarking against the Yamaha Tenere 700)
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