The Pierer Mobility Group has showcased an impressive H1 2023 performance.

Key points of Pierer Mobility Group’s sales report in 2023:

  • The group revenue surged by a remarkable 20.2 percent, reaching a historic high of €1,387.6 million.
  • The motorcycle segment saw robust growth, boasting a 19 percent increase.
  • The bicycle segment also achieved sales volume growth of around 39 %.
  • Nearly 60 percent of motorcycles found homes in markets beyond Europe.
  • North America, which includes Mexico, contributed 28 percent to the group’s revenue.
  • In Europe, the group’s motorcycle registrations grew by 20 percent, translating into a solid market share of 10.2 percent.
  • In North America, the group’s motorcycle market share increased to 12.9 percent, up from 10.6 percent in the first half of 2022.
  • The Pierer Mobility Group is investing heavily in marketing and advertising, which is helping to raise awareness of their products in key markets.
  • The company is targeting further growth in North America in the years to come.

Here’s a quick recap of the key highlights:

1. Overall Growth:

  • Group revenue saw a significant boost of 20.2%, reaching €1,387.6 million.
  • The motorcycle segment grew by 19%.
  • The bicycle segment witnessed a 37% growth.



2. Global Sales Distribution:

  • Europe contributed a major 59% to the turnover.
  • North America (including Mexico) accounted for 28%.
  • The remaining 13% was spread across other global markets.

3. Motorcycle Segment Sales:

  • Overall sales volume increased by 16.5%, totalling 190,293 motorcycles.
  • In Europe, sales to dealers rose by 25%, selling 76,767 motorcycles.
  • 60% of the motorcycle sales were outside Europe.
  • In North America, 50,472 units were sold, marking a 13% growth.
  • India saw an 81% surge in sales, with 33,029 units sold.

4. European Market Performance:

  • A 20% surge in registrations was observed.
  • The group achieved a market share of 10.2%, up from 9.9% in H1 2022.

5. North American Market Performance:

  • KTM Group secured a 12.3% market share in the US.
  •  In Canada, KTM achieved a market share of 16.9%.
  • The combined US and Canada market share for KTM reached 12.9%, up from 10.6% in H1 2022.

In Conclusion:

The Pierer Mobility Group, incorporating brands like KTM, Husqvarna, and GASGAS, has solidified its position in the global motorcycle industry, particularly in Europe and North America. The consistent growth rates, especially in the motorcycle and bicycle segments, combined with an expanding market share, point to a positive trajectory for the group. The Group’s diversified portfolio and focused market strategies appear to be paying off, and it’ll be intriguing to see how they leverage this momentum moving forward.

Pierer Mobility

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