MV Agusta, the Italian motorcycle brand, has announced a partnership with the TABAC Classic GP Assen, marking its return to the renowned racing event at the TT Circuit Assen in Holland. The collaboration holds significance as MV Agusta has achieved an impressive track record at Assen, securing 35 Grand Prix victories.
History
The history of MV Agusta’s involvement in road racing dates back to 1952, when the company first competed in the world championship. Over the years, MV Agusta established its dominance, particularly during the late 1950s and early 1960s. The brand’s star rider, Giacomo Agostini, achieved a remarkable winning streak at Assen, claiming victories in the 350 cc and 500 cc classes for five consecutive years from 1968.
COO
Luca Martin, the COO and Board Member of MV Agusta Motor S.p.A., expressed excitement about the partnership and emphasized the significance of this collaboration in celebrating the brand’s iconic history and its connection to historical racing venues.
Lee van Dam, CEO of LDP International, expressed his appreciation for teaming up with MV Agusta, recognizing the brand’s legacy of bringing joy and excitement to the fans in Assen over the years. Van Dam also highlighted the importance of honouring racing history to market modern-day products effectively.
Assen
The TABAC Classic GP Assen is scheduled from September 8 to 10 at the TT Circuit Assen in Holland. The event will feature many captivating attractions, including legendary Formula 1 single-seaters, vintage sports and touring cars, and authentic Grand Prix motorcycles. For further details, visit the event’s official website at Classicgp-assen.
Conclusion
In conclusion, the partnership between MV Agusta and the TABAC Classic GP Assen marks the return of the Italian motorcycle brand to the prestigious racing event at the TT Circuit Assen in Holland. With a rich history of 35 Grand Prix victories at Assen, MV Agusta’s collaboration with the event signifies a celebration of the brand’s glorious past and connection to iconic racing venues.
Organisers
MV Agusta and the event organizers recognize the importance of honouring and showcasing racing history to fans. The TABAC Classic GP Assen, scheduled for September 8 to 10, will feature an exciting lineup of legendary Formula 1 single-seaters, vintage sports and touring cars, and authentic Grand Prix motorcycles. It promises to be a memorable event for motorsport enthusiasts.
The partnership between MV Agusta and TABAC Classic GP Assen demonstrates the brand’s commitment to its heritage and highlights the significance of celebrating racing history in marketing modern-day products. It serves as a platform for MV Agusta to showcase its current lineup of motorcycles while paying homage to its successful racing legacy.
Assen
Overall, the collaboration between MV Agusta and TABAC Classic GP Assen brings together the excitement of motorsport and the rich heritage of a renowned brand, creating an event that will captivate fans and enthusiasts alike.
