The motorcycle world is vast, diverse, and steeped in a rich heritage, and among the brands that have made a mark is Benelli. With its origins in Italy and now operating under the Qianjiang Group in China, Benelli has been a symbol of resilience and innovation. Their recent release, the Benelli TRK 702, serves as a testament to their commitment to quality and market understanding.
Gaining significant traction in the Italian market shortly after its launch, the TRK 702 not only emphasizes the brand’s historical strengths but also its capability to read the modern-day consumer’s pulse. This article delves deep into the allure of the TRK 702, exploring its design, performance, and the strategy that led to its burgeoning success.
Overview
The Benelli TRK 702, with its roots in the Benelli’s Italian heritage but branching into the modern Chinese growth market, stands as the epitome of a global motorcycle. Its exceptional performance in the Italian market just weeks after its launch is a testament not just to its design, but also to Benelli’s market strategy.
Price & Market Strategy
One of the significant USPs (Unique Selling Propositions) of the TRK 702 is its price point. At €7,490 (around $7,898 USD), it presents a high-value proposition for the middleweight ADV segment, echoing the success trajectory of its predecessor, the TRK 502.
Engine & Performance
The heart of the TRK 702 is its 698cc parallel-twin engine. While it may not deliver the charismatic exhaust note of cross-plane engines, it surely isn’t a slouch in the performance department. With 75 horsepower peaking at 8,750 rpm and 68.2 lb-ft of torque at 6,250 rpm, this engine promises both brisk highway cruising and agile city commuting.
Design & Construction
Drawing from its lineage, the TRK 702’s design ethos is based on the earlier 502 model. The steel trellis frame doesn’t just pay homage to the Italian design language but also provides tangible benefits. Its inherent stiffness and lightweight characteristics ensure that the TRK 702 is both agile and stable, which are critical for an ADV motorcycle.
Suspension & Brakes
For those who enjoy off-roading, the TRK 702 doesn’t disappoint. The 50 mm inverted forks and preload-adjustable mono-shock ensure a plush ride, whether you’re on the tarmac or traversing rugged terrains. The braking department, with its dual 320 mm front and 260 mm rear disc setup accompanied by dual-channel ABS, ensures that the bike stops as efficiently as it goes.
Pros of the Benelli TRK 702
- Affordable price
- Good performance
- Versatile
- Well-equipped
- Comfortable
- Good handling
- Fuel-efficient
Cons of the Benelli TRK 702
- Wind protection could be better
- Seat could be more comfortable for longer rides
- Lack of some features found on more expensive ADV bikes (e.g. cruise control, heated grips)
- Brand recognition is not as high as some other ADV manufacturers
Final Thoughts
The TRK 702’s success isn’t just due to its compelling price point. It’s a combination of legacy, engineering, and understanding the market dynamics. As Gianni Monni rightly pointed out, the real heroes of this success story are the consumers who waited patiently for the model to hit the market. With such a start, the future certainly looks promising for Benelli and its TRK 702.
