Letbe Arthur LB 700-1

Letbe Arthur LB 700

The motorcycle industry is witnessing a surge of innovation and diversification, with Chinese manufacturers stepping into the spotlight with a range of new models. Among these, Haojin, based in Guangzhou, has entered the neo-retro arena with its Letbe Arthur LB 700, aiming to marry classic styling with contemporary performance.

This motorcycle looks to challenge established models like the Kawasaki Z650RS and Yamaha XSR700, offering features tailored to appeal to enthusiasts who appreciate a modern twist on vintage design.

While the Letbe Arthur LB 700 draws on familiar engineering, such as its 700cc engine reminiscent of CFMoto’s iteration of Kawasaki’s 650 engine, it also incorporates unique technology like an internal gyroscope for lean angle display. However, it eschews more advanced rider aids, possibly to maintain a competitive price point.


The Letbe Arthur LB 700 from Haojin is an interesting entry into the increasingly competitive landscape of neo-retro motorcycles, a trend that’s gaining traction globally.

Haojin Motorcycle

Haojin Unveils Retro-Modern Letbe Arthur LB700

  • The Letbe Arthur LB700 is a new neo-retro motorcycle from Chinese manufacturer Haojin.
  • It is powered by a 700cc engine that produces 75 horsepower and 68 Newton-meters of torque.
  • The bike has an internal gyroscope that allows riders to view their lean angle on the cockpit.
  • It also has a TFT instrument cluster with smartphone integration and a built-in front camera.
  • No pricing or availability information has been announced yet.

Neo-retro motorcycle

Here’s an analysis of the bike based on the details provided:

Design and Market Positioning:
The neo-retro aesthetic is indeed becoming popular, as riders look for modern performance with classic styling. Haojin, while not having a historical legacy like European or Japanese brands, is clearly targeting this segment with the Letbe Arthur. By positioning it against the Kawasaki Z650RS and Yamaha XSR700, Haojin is aiming for a slice of the market that appreciates the retro look but desires current-day reliability and features.

Engine and Performance:
The similarity of the Letbe Arthur’s engine to the 700cc engine in CFMoto’s 700 CL-X range (itself a derivative of Kawasaki’s 650 engine) is noteworthy. It suggests that Haojin is leveraging existing successful designs, which might be a smart move to ensure reliability and performance. The output of 75 horsepower is respectable for its class, offering decent performance for both new and experienced riders.

Chinese motorcycle manufacturers

The internal gyroscope is an interesting feature, likely appealing to enthusiasts interested in tracking their riding dynamics. However, the lack of advanced safety features like cornering ABS and lean-sensitive traction control may be a drawback for riders who prioritize cutting-edge technology and safety. Yet, this might be a strategic choice to keep costs down and the price competitive.

Suspension and Handling:
KYB is a reputable brand for suspension components, and having preload damping adjustability at the front is a welcome feature for riders who like to fine-tune their ride. The non-adjustable rear shock may not be a deal-breaker but does suggest a compromise between cost and performance.

Instrumentation and Connectivity:
A TFT instrument cluster with smartphone integration is almost expected in modern motorcycles, and Haojin seems to deliver on this front. The proprietary mobile app for navigation, entertainment, and display settings is a nod to the connected nature of modern consumers.

Euro 4 emission standards

Camera and Additional Features:
The inclusion of a front camera for recording journeys is a novel feature that’s not common in the segment, which could be a unique selling point. However, the lack of advanced features such as smart cruise control or collision avoidance could be seen as a missed opportunity to stand out further in a crowded market.

Market Viability:
The Letbe Arthur LB 700’s engine being rated only to Euro 4 standards will indeed be a significant barrier to entry into the European market, as Euro 5 standards are now the norm. This limits its market potential in regions with stringent emission regulations unless Haojin plans an update to the engine’s emission standards.


  • Stylish neo-retro design
  • Powerful 700cc engine
  • Advanced features like an internal gyroscope and a TFT instrument cluster with smartphone integration
  • Built-in front camera


  • Misses out on cornering ABS and lean-sensitive traction control
  • Rear shock seems to be a non-adjustable unit
  • Engine is rated only to Euro 4 standards, so it is unlikely to be available in Europe
  • No pricing or availability information has been announced yet


The Letbe Arthur LB 700 by Haojin represents a strategic move by Chinese manufacturers to capture the hearts of neo-retro motorcycle enthusiasts. While its technological offerings, such as the internal gyroscope and smartphone-integrated TFT display, signal an attempt to align with current trends, the omission of advanced safety features might limit its appeal to tech-savvy riders.

Moreover, its Euro 4 engine rating could restrict its availability in certain markets due to stringent emission standards. Despite these challenges, the Letbe Arthur stands as a testament to the growing ambition and evolving capabilities of Chinese motorcycle manufacturers, seeking to establish a foothold in the global market with a blend of style, performance, and value.

The Haojin Letbe Arthur LB 700 seems like a motorcycle with potential in certain markets, especially where emission regulations are less strict. Its design and specifications suggest it can offer a blend of classic styling with modern touches at what might be a competitive price point. Haojin’s challenge will be to convince riders outside of China of the bike’s quality and performance, amidst stiff competition from established players with significant brand heritage and proven track records.

Motorrad Online

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments