Lucid Motors, the US electric car manufacturer, has started delivering its luxury sedan, the Lucid Air, in Switzerland.

The deliveries took place at the five-star hotel, The Dolder Grand, in Zurich, instead of the flagship store in Geneva. The European deliveries of the limited edition Lucid Air Dream Edition began in December 2022 in Germany and the Netherlands, with Switzerland being the next market about six months later.



The Lucid Air Dream Edition is available in two versions: the Dream Edition Performance and the Dream Edition Range. The Performance version focuses on power and offers 828 kW (861 kilometres of WLTP range). In comparison, the Range version emphasizes efficiency and provides a range of 883 kilometres with a power output of 696 kW. Although the Range model is less powerful, it is still capable.

Lucid Motors has not disclosed which version the initial customers in Switzerland have chosen, nor have they provided information on the planned volume of deliveries for the country this year.

Two variants

In May, Lucid Motors announced the pricing for two more variants of the Lucid Air, namely the Air Pure AWD and Air Touring, in Germany, the Netherlands, Switzerland, and Norway. In Switzerland, the Air Pure AWD is priced at CHF125,000, while the Air Touring is priced at CHF145,000. Deliveries for these models in the four countries are expected to begin later this year.

According to the P3 consultancy’s Charging Index report, the top-of-the-range Lucid Air Grand Touring model ranked first as the best option for longer trips due to its fast charging capacity. However, the Grand Touring model is only available in the United States and has yet to come to Europe.

Pros of Lucid Motors and the Lucid Air:

  • Performance: The Lucid Air offers impressive performance capabilities, with high power outputs and impressive acceleration. For example, the Dream Edition Performance variant boasts 828 kW (861 kilometres of WLTP range), delivering exhilarating driving experiences.
  • Range: The Lucid Air offers excellent range capabilities, especially in the Dream Edition Range variant with 883 kilometres. This provides drivers with confidence for long journeys without the need for frequent charging stops.
  • Luxury and Comfort: The Lucid Air is a luxury sedan offering high comfort and premium features. The interior is spacious and well-appointed, with high-quality materials and advanced technology, providing a luxurious driving experience.
  • Fast Charging: Lucid Air models, such as the Grand Touring variant, offer fast charging capabilities, allowing quick recharge during long trips. This makes it convenient for drivers who need to recharge their vehicles on the go.
  • Innovative Features: Lucid Motors incorporates innovative features and technology in the Lucid Air. This includes advanced driver-assistance systems, connectivity options, and a user-friendly interface that enhances the driving experience.

Cons of Lucid Motors and the Lucid Air:

  • Limited Availability: Lucid Motors has limited availability of its vehicles, including the Lucid Air. Deliveries are primarily focused on specific regions and markets, which may restrict access for potential customers in other locations.
  • High Price: The Lucid Air is a luxury electric vehicle with a higher price tag than mainstream electric cars. This may make it less accessible to a broader range of consumers.
  • Limited Model Options: While Lucid Motors offers different variants of the Lucid Air, the available options may be limited compared to other established automakers. Customers looking for specific configurations or customization options may have fewer choices.
  • Charging Infrastructure: Although Lucid Air offers fast charging capabilities, the availability and accessibility of charging infrastructure may vary depending on the region or country. This can potentially impact the convenience and practicality of owning an electric vehicle.
  • Market Competition: The electric vehicle market is highly competitive, with many established and emerging players. Lucid Motors faces competition from other luxury electric car manufacturers and mainstream automakers who are expanding their electric vehicle offerings.


Lucid Motors and the Lucid Air have several notable advantages, including impressive performance, long-range capabilities, luxurious features, and fast charging capabilities.

The company has gained recognition for its innovative approach and has been praised for its top-of-the-line models, such as the Lucid Air Grand Touring.

However, there are also some limitations, such as limited availability, a higher price point, limited model options, and potential challenges related to charging infrastructure. As with any car purchase, potential buyers must consider their specific needs, preferences, and circumstances when evaluating the pros and cons of Lucid Motors and Lucid Air. 

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