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Fortune Business Insights‘ report titled “Motorcycle Market, 2022-2029” predicts the global motorcycle market will reach a substantial size of USD 223.50 billion by 2029. The report forecasts a robust Compound Annual Growth Rate (CAGR) of 8.4% during the projected period.

The market, which was valued at USD 119.33 billion in 2021, demonstrated growth to USD 127.44 billion in 2022. This data highlights the significant potential for growth and expansion within the global motorcycle market.

Report CoverageDetails
Forecast Period2022-2029
Forecast Period 2021 to 2028 CAGR8.4%
2029 Value ProjectionUSD 223.50 billion
Base Year2021
Market Size in 2022USD 127.44 billion
Historical Data for2018-2020
Segments CoveredStandard, Sports and Cruiser
Growth DriversManufacturers to Adopt Advanced Technologies to Drive Market Growth
 Asia Pacific to be Dominant Region of Global Market

Figures from Motorcycle Market, 2022-2029 Report

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Here we are looking at the sub 400 cc segment which holds a significant pie in the actual projection of  USD 223.50 billion. With this, the question arises 

Is Ducati losing the Sub 400cc motorcycle segment?

In 2017 Italian motorcycle manufacturer was actively seeking a partner in India to collaborate on producing small-engine bikes for global markets. This strategic move aimed to harness the manufacturing capabilities of the Indian market and cater to a wider audience by offering smaller displacement motorcycles. The objective was to meet the diverse demands of international markets while capitalizing on the potential of the Indian market. These two motorcycle manufacturers were Hero and Royal Enfield

Ducati’s pursuit of a partnership in India was driven by the desire to create motorcycles with smaller-sized engines, specifically in the range of 250cc to 500cc. The move was geared towards offering a diverse range of bikes that cater to a wider audience of riders. By focusing on this displacement range, Ducati aimed to tap into global markets and leverage India’s manufacturing capabilities.

However, these partnerships did not go through.

Ducati Monster 797

Ducati currently does not participate in the sub-400cc motorcycle segment. The smallest bike in Ducati’s lineup, the Scrambler Icon, boasts an 803cc displacement. Several factors contribute to Ducati’s lack of involvement in the sub-400cc segment:

  • Profitability: Motorcycles in the sub-400cc category generally yield lower profit margins due to their lower selling prices, impacting overall profitability.
  • Premium Brand Identity:  Ducati has cultivated a premium image centred on high performance and luxury. The sub-400cc segment doesn’t align with this premium brand identity, potentially dissuading Ducati from entering it.
  • Emphasis on Larger Segments:  Ducati’s focus currently centres on developing and marketing motorcycles with larger displacements like the Panigale V4 and Multistrada V4. These models offer greater profitability and support Ducati’s premium brand positioning.

Icon | Scrambler Ducati

Future

While the possibility remains Ducati might enter the sub-400cc segment in the future, the brand’s continued emphasis could remain on other segments due to the unique challenges posed by the sub-400cc market. This segment is characterized by reduced development costs, narrower profit margins, and intense competition among various manufacturers.

Conclusion

In essence, Ducati’s absence in the sub-400cc segment can be attributed to considerations surrounding profitability and a dedication to preserving its premium brand stature through a focus on motorcycles with larger displacements.

ET Auto and NHTSA

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