Buick, known for its plans to transition to an all-electric lineup in the US and Canada by 2030, has yet to introduce an all-electric model in its home market. Despite this, the brand has successfully launched four battery electric vehicles (BEVs) in China: the Velite 6 compact wagon, Velite 7 subcompact crossover, and the Ultium-based Electra E4 and Electra E5 SUVs.
All-electric
Confirmation is received about Buick being on track to bring its EV lineup to the US, with the initial model anticipated to debut in late 2024, utilizing the innovative Ultium architecture. This first offering is speculated to be the Electra E5 mid-size SUV, a significant step in Buick’s electric journey.
Flagship
Interestingly, GM Design’s Instagram page has provided a potential glimpse into Buick’s future, featuring a striking design painting by Geoffrey Richmond. This artwork portrays a robust flagship electric SUV, characterized by its elevated stance, ample ground clearance, and prominent wheels.
The design language takes inspiration from Buick’s recent Wildcat EV Concept, showcasing distinctive elements like split headlights with horizontal daytime running lights (DRLs), vertical lamps, and defining creases along the hood’s sides.
Strategic Shift
The interior of the depicted vehicle suggests accommodation for three rows of seats, hinting at its positioning as a competitor against models like the Kia EV9, Rivian R1S, Volvo EX90, and Tesla Model X, should it progress to production. However, GM Design has withheld specific details about this Buick concept, leaving room for speculation at this point.
Although the artwork doesn’t explicitly confirm an all-electric powertrain, it would be counterintuitive for Buick to divert resources toward developing another internal combustion engine (ICE)-powered SUV, considering its steadfast commitment to an all-electric future within seven years.
Ultium Architecture
Notably, Buick has made its intentions clear by filing nine trademark applications with the USPTO for Electra models E1 through E9. This hints at a diverse lineup of electric models, potentially expanding beyond the Electra E5 mid-size SUV.
Conclusion
Buick’s strategic shift toward an all-electric lineup by 2030 reflects the broader automotive industry trend toward sustainable and emissions-free transportation. The unveiling of the design painting and trademark applications underscore Buick’s dedication to innovation and electric mobility, fueling anticipation for their upcoming EV offerings.
