Exploring the 2024 Harley-Davidson Lineup

Harley-Davidson’s 2024 lineup announcement showcases a diverse range of motorcycles across various categories, including Sport, Cruiser, Grand American Touring, Adventure Touring, and Trikes. This lineup features iconic models with a variety of color options and a broad price range, catering to a wide spectrum of riders.

The announcement also hints at the upcoming reveal of limited production models, including Custom Vehicle Operations, creating anticipation among enthusiasts. This strategy reflects Harley-Davidson’s commitment to maintaining its heritage while innovating and expanding into new market segments, reinforcing its global brand appeal and customer loyalty in a competitive motorcycle market.

Harley-Davidson 2024 Models

Harley-Davidson’s announcement for 2024 includes a diverse lineup of models spanning various categories. These models, returning for the new year, showcase the brand’s commitment to offering a wide range of motorcycles to suit different riding preferences and styles. Here’s an overview of the 2024 models categorized by their respective series:

  • Sport Category:
  • 2024 Harley-Davidson Nightster: Available in Vivid Black, Billiard Gray at a starting MSRP of $11,999.
  • 2024 Harley-Davidson Sportster S: Colors include Vivid Black, Red Rock, Billiard Gray, Sharkskin Blue, priced at $16,999.
  • 2024 Harley-Davidson Nightster Special: Offered in Baja Orange, Red Rock, Black Denim, Billiard Gray, with a starting price of $13,499.
  • Cruiser Lineup:
  • 2024 Harley-Davidson Low Rider ST: Available in Red Rock, Billiard Gray, Vivid Black, starting at $23,399.
  • 2024 Harley-Davidson Softail Standard: In Billiard Gray, Vivid Black, priced at $14,999.
  • 2024 Harley-Davidson Low Rider S: Colors include Vivid Black, Red Rock, Sharkskin Blue, Billiard Gray, with a price tag of $19,999.
  • 2024 Harley-Davidson Breakout 117: Offered in White Onyx Pearl, Blue Burst, Alpine Green, Vivid Black, Billiard Gray, priced at $22,499.
  • 2024 Harley-Davidson Heritage Classic 114: Available in Red Rock/Vivid Black, Vivid Black, Atlas Silver Metallic, Alpine Green, Billiard Gray, at $22,499.
  • 2024 Harley-Davidson Street Bob 114: In Billiard Gray, Vivid Black, Blue Burst, Baja Orange, priced at $16,999.
  • 2024 Harley-Davidson Fat Boy 114: Offered in Sharkskin Blue, Red Rock, Billiard Gray, Vivid Black, starting at $21,999.

Harley-Davidson Adventure Touring

  • Grand American Touring Category:
  • 2024 Harley-Davidson Road King Special: Available in White Onyx Pearl, Red Rock, Vivid Black, Billiard Gray, with a starting price of $24,999.
  • 2024 Harley-Davidson Road Glide Limited: In Red Rock/Vivid Black, Vivid Black, Billiard Gray, Sharkskin Blue, Blue Burst, priced at $32,499.
  • 2024 Harley-Davidson Ultra Limited: Offered in Billiard Gray, Red Rock/Vivid Black, Vivid Black, White Onyx Pearl, Sharkskin Blue, starting at $32,499.
  • Adventure Touring:
  • 2024 Harley-Davidson Pan America 1250 Special: Available in a range of colors and wheel types, starting at $19,999.
  • Trikes:
  • 2024 Harley-Davidson Road Glide 3: In Sharkskin Blue, Atlas Silver Metallic, Vivid Black, Red Rock, Billiard Gray, priced at $34,999.
  • 2024 Harley-Davidson Freewheeler: Available in Vivid Black, Alpine Green, Billiard Gray, starting at $31,999.
  • 2024 Harley-Davidson Tri Glide Ultra: In Billiard Gray, Red Rock/Vivid Black, Alpine Green/Vivid Black, Vivid Black, Blue Burst, priced at $37,999.

Harley-Davidson Sport Motorcycles

Each model brings unique features and styling, catering to different tastes and riding experiences. Harley-Davidson’s focus on diversity in its motorcycle lineup is evident in this announcement, offering something for nearly every type of rider.

Analyzing Harley-Davidson’s 2024 model lineup, several key points emerge:

  • Diverse Offering Across Categories: Harley-Davidson maintains a broad spectrum of models, covering various motorcycle categories like Sport, Cruiser, Grand American Touring, Adventure Touring, and Trikes. This diversity ensures that they cater to a wide range of customer preferences, from urban riding to long-distance touring.
  • Strategic Price Positioning: The pricing strategy ranges from $11,999 for the Nightster in the Sport category to $37,999 for the Tri Glide Ultra in the Trikes category. This broad price range makes Harley-Davidson motorcycles accessible to a wide demographic, from entry-level buyers to premium segment customers.
  • Color and Customization: The 2024 lineup features a variety of color options, including traditional colors like Vivid Black and Billiard Gray, as well as more vibrant choices like Red Rock and Sharkskin Blue. This variety in color options reflects Harley-Davidson’s understanding of the importance of personalization in motorcycle ownership.
  • Focus on Iconic Models: The continuation of iconic models like the Fat Boy and Road King Special indicates Harley-Davidson’s commitment to its heritage while evolving its offerings to meet modern demands.
  • Innovation and Expansion: The Pan America 1250 Special in the Adventure Touring category signifies Harley-Davidson’s venture into new market segments, challenging the status quo and expanding its reach beyond traditional cruiser and touring motorcycles.
  • Anticipation Building for Limited Production Models: The announcement of a special event on January 24 to reveal limited production models, including Custom Vehicle Operations (CVO) models, is a strategic move to build anticipation and keep consumers engaged. The CVO lineup typically represents the pinnacle of Harley-Davidson’s customization and luxury offering.
  • Global Appeal and Market Trends: The variety in the lineup and the strategic pricing also suggest an acknowledgment of global market trends. Harley-Davidson appears to be catering not just to its traditional customer base in North America but also to emerging markets where demand for diverse motorcycle types is growing.
  • Brand Image and Loyalty: By maintaining a consistent flow of new and updated models, Harley-Davidson nurtures its brand image and loyalty. This approach is crucial for retaining existing customers and attracting new ones in a competitive global market.

American Dreamin’ Harley-Davidson

Harley-Davidson’s 2024 lineup reflects a well-thought-out strategy to balance tradition with innovation, expand its customer base, and reinforce its position in the global motorcycle market. The anticipation for the limited production models and the CVO lineup could particularly resonate with the brand’s enthusiasts and collectors.

The anticipation for the limited production lineup, including Custom Vehicle Operations models to be revealed on January 24, 2024, adds to the excitement for Harley-Davidson enthusiasts and the motorcycle community at large.


For motorcycle enthusiasts and Harley-Davidson fans, the 2024 lineup offers an exciting range of options. Whether you’re interested in sporty rides, luxurious cruisers, adventurous touring models, or distinctive trikes, there’s something for everyone in this diverse collection.

Mark your calendars for the special event on January 24, 2024, to witness the unveiling of Harley-Davidson’s limited production models, including the much-anticipated Custom Vehicle Operations models. Stay tuned to Harley-Davidson’s official website for the launch film “American Dreamin'” and explore the new models. If you’re considering a new ride this year, visit your nearest Harley-Davidson dealer to experience these impressive 2024 models firsthand.

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