Harley Davidson brings eBicycle ‘Serial Number 1’

 Harley Davidson brings eBicycle ‘Serial Number 1’

Serial 1 prototype eBicycle fashioned as a tribute to the original Harley-Davidson motorcycle known as ‘Serial Number One.’

Serial 1 Cycle Company, a dedicated eBicycle brand formed with iconic American motorcycle manufacturer Harley-Davidson, Inc. Today announced its entrance into the eBicycle market. The new company’s first line of products will arrive in Spring 2021. 

Serial Number One

Taking its name from “Serial Number One,” the nickname for Harley-Davidson’s oldest known motorcycle. Serial 1 Cycle Company combines Harley-Davidson’s world-class product development capability.

And leadership in two-wheel electric propulsion with the agility and innovation of a start-up brand dedicated exclusively to the eBicycle product and customer.

“When Harley-Davidson first put power to two wheels in 1903, it changed how the world moved, forever,” says Aaron Frank, Brand Director for Serial 1 Cycle Company.

“Inspired by the entrepreneurial vision of Harley-Davidson’s founders, we hope to change once again how cyclists. And the cycling-curious move around their world with a Serial 1 eBicycle.”

Born as a skunkworks deep inside Harley-Davidson’s Product Development Center. The eBicycle project began with a small group of passionate motorcycle.

And bicycle enthusiasts working with a single focus to design and develop an eBicycle worthy of the Harley-Davidson name. 

Global eBicycle market

The decision was made to structure the eBicycle business into a new entity that could focus exclusively on delivering an optimal eBicycle product and experience. 

The Serial 1 brand is led Today by a team of Harley-Davidson alumni including Jason Huntsman, President; Ben Lund, Vice President.Product Development; Aaron Frank, Brand Director; and Hannah Altenburg, Lead Brand Marketing Specialist.

Serial 1’s eBicycles will allow anyone to ride farther, faster, and with less effort. Making an eBicycle the perfect solution for urban commuting and recreational riding. 

Global eBicycle market is estimated to be over $15 billion in 2019. And projected to grow at an annual rate of 6 per cent from 2020 to 2025.

“The dynamic, fast-growing eBicycle space is at the forefront of a global mobility revolution,” says Frank.

“The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the eBicycle customer. And deliver an unmatched riding experience rooted in freedom and adventure.”

Other motorcycle manufacturers to have eBicycles.

Ducati MIG-RR

With just 22,5 kg weight the MIG RR comes with Shimano Steps E8000 (250Watt – 70Nm – 2,8kg) motor and gets the 504Wh battery.

Audi E-Bike

The 2.3 kW electric motor is connected to the bottom bracket and, when the e-bike is operating in “Pedelec” mode, enables a top speed of up to 80 km/h. The lithium-ion battery, mounted in the frame, delivers a range of up to 70 km.


Triumph Trekker

The Triumph Trekker comes with  Shimano DU-E6100, 250w, 60Nm Motor with Shimano BT-8035 Integrated 504Wh battery.

Italjet Ascot One

Italjet Ascot one had a 36Vx250W, brushless, front motor and had 36V, 17,6A lithium-ion LG cells. However, now this ebicycle is not available.

Kawasaki Ebicycle 

Kawasaki has multiple Ebikes in its arsenal, and one we are talking about is KSX 8.4, which has Shimano steps 8000 motor and also has Symplo 500 Wh integrated battery.

About Serial 1 Cycle Company

Serial 1 Cycle Company, LLC, a Delaware limited liability company, offers premium eBicycles that are guided by intelligent. Human-centred design and crafted using the most advanced bicycle technology available. 

To create the easiest and most intuitive way to experience. The fun, freedom, and instant adventure of riding a pedal-assist electric bicycle.

Serial 1 eBicycles let riders move where they want when they want. With the maximum sensation of independence, autonomy, and personal accomplishment. 


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