A Perfect Partnership of Excellence and Passion
Hennessy, the world’s top cognac brand, has teamed up with NBA legend LeBron James to launch the Hennessy Limited Edition by LeBron James. This unique V.S. cognac bottle creatively blends the worlds of fine spirits and sports.
This partnership celebrates Hennessy and LeBron James’ shared pursuit of excellence. Both are known for pushing limits in their fields. Hennessy is famous for its high-quality Cognac, while LeBron is a basketball superstar who always strives to be the best.
LeBron expressed his admiration for Hennessy’s commitment to basketball and its influence. He said, “I’ve always appreciated Hennessy’s dedication to the sport, both on and off the court.” During his visit to the Maison in Cognac, LeBron was impressed by the care and craftsmanship behind each bottle.
Hennessy’s Take on LeBron James’ Style
Antoine Varlet, Senior Vice President of Hennessy U.S., is excited about this partnership. He praised LeBron for his impact on culture, fashion, and sports. Varlet said, “LeBron is not just a basketball star but someone who redefines style and culture.”
The Hennessy Limited Edition bottle reflects LeBron’s influence on and off the court. Its design features a vibrant portrait of LeBron, mixing purple and orange hues to honour his career. The iconic Hennessy Bras Armé is reimagined with a sleeve interwoven with his signature crown, showing his leadership.
Same Bold Flavor in a Fresh Bottle
While the design is new, the Cognac inside remains the same. Hennessy V.S. is known for its bold, smooth flavour, which fans love. This limited edition keeps that rich experience unchanged, promising the same taste drinkers expect.
LeBron’s Twist on the Classic Hennessy Margarita
LeBron James added his own spin to the classic Hennessy Margarita. The cocktail features Hennessy V.S., lime juice, orange liqueur, orange juice, and agave syrup. Additional orange juice was inspired by LeBron’s tasting experience in Cognac, where he explored different ways to enjoy the spirit.
Embracing the “Made for More” Campaign
This new cocktail perfectly fits Hennessy’s “Made for More” campaign. It shows how Hennessy can elevate any occasion, just like LeBron has done in his career. The collaboration proves there are always new ways to pursue and enjoy excellence.
When and Where to Buy This Limited Edition
Starting September 30, 2024, the Hennessy Limited Edition by LeBron James will be available. U.S. and other global market customers can purchase this special V.S. bottle. The V.S.O.P. edition will also be available in select international markets, while U.S. buyers will enjoy the V.S. version.
