History of Malaguti
Founded in 1930 by Antonino Malaguti in Bologna, Italy as a bicycle dealer.
Antonino soon began to make bicycles under his own brand Malaguti.
1949 proved to be an important milestone as he started building bicycles with auxiliary engines, then came lower displacement motorcycles followed by scooters.
However, he did not compete with other motorcycle manufacturers with larger displacement and overpriced models.
Madison300
His focus was to build lower displacement bikes for the young generation.
Due to financial shortage, the production at the factory stopped in April 2011, with the doors officially closed on October 31st 2011.
However, in 2018, the Austrian KSR Group GmbH came to its rescue by purchasing the brand.
Since then there was no looking back. As Malaguti came with multiple new models under various segments like Sport, Street, Supermoto, Enduro, Adventure and City.
XTM50
Interview
In our Q&A session with Malaguti Team. Let’s understand their future vision, sales strategy and product range.
1. Malaguti has some wonderful bikes in RST 125 Sport, Monte Pro 125 Street, Madison 300 City. Do you also have the plan to build a middle or high displacement bikes like 500 cc and above?
Malaguti Team: We are constantly working on the extension of our product range. Right now we are focusing on the development of the first new bike that is designed by our Malaguti Design team in Austria.
We cannot tell you more about the engine sizes yet but be assured that we will work on something bigger in the future.
XSM50
2. Any export plans in Asia or other regions?
Malaguti Team: Yes, we are steadily developing our global distribution network. Right now we have 17 distribution countries for Malaguti.
3. How do your bikes differ from other manufacturers?
Malaguti Team: Malaguti is taking its Bolognian heart and soul back out into the world, capturing the motion between the past, present and future to claim a place no other brand does.
As an introduction, there is a range, that might be already known to one or another. However, we are expanding our portfolio of new vehicles and take the direction of the existing motorcycles: dynamic, sporty, urban.
With a reliable supplier on our side, we have a highly skilled and well-experienced partner that produces outstanding quality bikes and with our warehouse centrally located in Europe, where we store all Malaguti spare parts, we can assure a very fast parts supply across Europe.
RST125
4. With a lot of new electric bikes coming into the market? Do you also have the plan to bring one?
Malaguti Team: We have already presented our electric motorcycle prototype at last year’s EICMA.
We are currently defining the product range of our future electric vehicles; it is not clear at the moment if we will bring a completely new bike or make an existing bike an electric one.
Monte125
5. How do we see Malaguti five years down the line?
Malaguti Team: Malaguti has a great tradition with its 90 years of history and shaped motorsports, especially in the 50s and 60s.
It is our great ambition to reposition Malaguti as a world brand in the motorcycle industry and to bring a wide range of vehicles with impressive quality and the real “Spirit of Bologna” to the streets of the world.
DuneX125 Black Edition
Source: Malaguti
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