The latest that Kawasaki Motors has been busy with—a press release released by Kawasaki Heavy Industries on October 1, 2021.States that the company will be going forward using a slightly different name.
Last year in November 2020. Kawasaki Heavy Industries, Ltd. Has decided to spin off its Rolling Stock and Motorcycle & Engine Businesses in October 2021.
The Power Sports Business, which comprises a part of the Motorcycle & Engine Business, includes motorcycles.
And off-road four-wheelers and is Kawasaki’s only mass-production consumer-facing business.
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Spinning off this business will speed up decision making. And by offering products and services in sync with customers, including new lifestyle offerings.
Power Sports will further enhance its role as the flagship Group business building the strong Kawasaki brand. In the short term, we will continue working to improve our financial situation.
However, when taking a broad view of the industry as a whole. It faces significant issues such as an ageing customer base and compliance with environmental regulations.
Kawasaki Business
Kawasaki is strengthening Intra industry cooperation such as through the joint development of electric drive.
And advanced safety technologies as well as more significant commonality of functional parts.
To catalyze growth in the Power Sports Business and achieve market revitalization.
Motorcycle & Engine Business is also instigating innovative projects to capture new business opportunities.
Its initiatives include extending corporate resources to mass-production businesses. In cooperation with the Precision Machinery & Robot Business.
They are collaborating in the agricultural machinery and turf care markets in hydraulic systems and general-purpose engines.
And promoting the development of near-future mobility, such as by incorporating robotics and remote technologies.
So the new entity” Kawasaki Motors” is here. Since 2017 the sales of 400cc motorcycles is increased by 80 percent.
Also, we have seen Kawasaki is working aggressively on other areas like hydrogen fuel technology, hybrid and electric mobility. Further, with the help of $265 million. Kawasaki is also looking forward to expanding its factory in Nebraska.
River Mark Logo
And this also allows Kawasaki Motors to adopt a new logo.
Kawasaki Motors’ choice of its historic River Mark logo to represent the new company is undoubtedly a clear statement of intent for a rising tide to lift all ships in its portfolio.
The new Kawasaki Motors Limited logo is a slight modernization of the iconic marque representing the company for decades.
The traditional, lower-case silver K typeface and proscribed is a larger, bolder, and easier-to-read typeface in upper and lower case types.
The letter “K” is integrated with the letter “M.” The incorporation of the River Mark was a critical decision for Kawasaki Motors.
Under pressure to make this bold step to distinguish its new offshoot, it appears to have decided based on consumers’ opinions who identified with the River Mark as an iconic brand identifier. There’s also a commitment here to preserve the heritage of Kawasaki.
via Kawasaki, Japan and Kawasaki Rideology
